Almost every third person you meet these days has an e-Commerce business. There is no denying that the growth of e-commerce has been huge in the last five years and that its contribution towards the growth of mobile apps has in turn also been equally as huge. Any e-commerce business owner knows the importance of having a mobile app these days. In an era of smart phones, not having a mobile app for an e-commerce business makes no business sense whatsoever. Research from many WordPress development company in India shows that nearly a half of all e-commerce customers are today mobile customers. They prefer to shop through the easy availability of their mobile phones as compared to logging on to a browser. There are many benefits of a mobile app for an e-commerce business owner. Firstly, as mentioned above, users prefer to show through apps and through the ease of their mobile phones as compared to even a mobile browser. Apps make the shopping experience much easier, more secure and much faster. Apps also ensure that users do not need to remember a login and password for each time they need to place their order. It is a great time saver for users. Also, read: The Importance of Mobile Apps for Business In an era when the time is money, nobody has the time to loads slow-loading websites to check out what their favorite online store is selling today or what new content has arrived at their online store today. It has been proven that mobile applications tend to load content much faster as compared to websites. Therefore, it is a must for all types of retailers to understand that the slow speed of a loading website is going to ultimately kill your business. Customers are going to move on to the brand with the fast-loading mobile app. As per research conducted by Kissmetric, if a website requires more than three seconds for loading, it loses the interest of more than 40% of its visitors. 40% of these visitors will end up closing the website. That's 40% business lost. Surely, this is something you would want to avoid at all cost. Being an e-commerce business owner, you should take into consideration the fact that nothing puts brand recall into the minds of a customer as seeing your mobile app every time they use their phones. Sometimes even when they might not really have anything to buy, they may still randomly browse through the app and end up buying something nevertheless, thus boosting your business. This is highly unlikely to happen if the user is going to go through the trouble of using a browser. A mobile app is, therefore, a powerful tool for both marketing purposes as well as building a loyal customer base that will stick with you over the years.
If you are wary of getting a mobile app developed by a big digital app development company, it might be a good idea to first try out a native mobile app development company to make a basic mobile app for your e-commerce business.
5 Comments
2/25/2021 12:29:50 am
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3/7/2022 06:12:06 pm
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4/20/2022 02:11:57 am
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AuthorAvyaTech Archives
January 2018
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