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It’s been a decade since LinkedIn starting adding features that help you do your job better, but many people still aren’t taking advantage of those features. They only visit LinkedIn when something big happens, like a job promotion or a move to a new company. To start getting the most out of LinkedIn, here are four things you should do each week.
1. Review what’s happening in your groups.
Think of LinkedIn groups as online professional associations. When you want to know what’s on the minds of the decision makers in your field, groups are a great place to start. You can learn and grow, adopt best practices, and get some fodder for your next meeting. Here’s the best way to do it – so it doesn’t feel overwhelming and so you can zoom ahead to the important stuff. Click on “Work” in the upper right corner of the home page (it looks like a 3x3 box with nine little squares). You’ll get a page with two columns. Use the one on the left to scroll through the latest posts from your groups. Use the one on the right to help you determine which groups are most active. Just like with real-world professional associations, you want to participate in the groups that have the most activity and engagement.
2. Respond to messages
You get notified in your email when someone sends you a LinkedIn message, but should you go to the message right away? Probably not. Save them up and go in once weekly instead – after all, lots of them are “thanks for connecting” messages and others that don’t require a response.
And just because someone is connected to you in LinkedIn does not mean you need to do what they ask in their message or even respond. You shouldn’t feel guilty if you don’t. That might be the protocol with other forms of communication, but it’s just not realistic in LinkedIn – especially if you have a lot of connections. You have limited time. Because of the work I do, I get at least a dozen requests to “please check out my LinkedIn profile and tell me what you think.” And as much as I would love to do that – I love looking at LinkedIn profiles, and I love helping people – I would have to give up my day job to accommodate each request. Even responding to let people know I don't have the time would take too much time.
3. Check out who has viewed your profile.
When you’re looking at the home page, you can see a snapshot of your profile in the left column on the screen. Right below your headline, you can see “who’s viewed your profile.” If your privacy settings are not set to “private mode,” LinkedIn will show you a subset of the people who have visited your profile during the previous 90 days. This is important because it helps you determine if you are attracting the right people – the decision makers and influencers who can help you expand your success. When you check this out monthly, you start to get a feel for the impact of your activities.
4. Measure your activity.
You spend time updating your network and posting articles, but are they working for you? When you click on “views of your post” in your profile the left column of the LinkedIn home page, you’re brought to a page that shows you the impact of your communications. If you’re using the LinkedIn blogging feature, you can check stats on your articles. You can do the same with your updates. It shows you the number of views, likes, and comments. When you click on the number of views, you get valuable information about the impact of your communications. There are three key pieces of data you receive about the viewers: What company they work for, what their job title is, and where they are located. When you view this, ask yourself: Am I attracting the right people to my profile? Then adjust your communications (both the content and the groups to which you post) accordingly.
To make all four of these actions happen, start the week off by scheduling some time in your calendar so you commit to this, just as you would to any meeting or conference call you have. You only need 15 - 30 minutes a week to start getting the most out of LinkedIn!
William Arruda is the cofounder of CareerBlast and creator of the complete LinkedIn quiz that helps you evaluate your LinkedIn profile and networking strategy.
