Accelerate your Existing Pipeline with Social Selling

Global Penetration of Social Media

37% of the world population is now using Social Media, the only thing that is stopping its growth is the lack of broadband cables in parts of the world.

LinkedIn has 467 Million members, that is a network of a lot of people you can connect and build relationships with.

Tim, First You Need To Tell Us Who is Getting an ROI from Social Selling!

OK before we start, if there is anybody reading this that has any doubts as to the validity or ROI (return on investment) of Social Selling, please read my blog

How I use Twitter to get 10 C-Level Appointments Per Week — A Case Study this was originally posted nearly 2 years ago, on the 23rd March 2015.

Even if your sales team was 10% as good at this and was getting 1 C-Level meeting per week and has been since 2015 ..... Anyway I'll leave you to do the maths.

As Lollie Moore said recently in an interview "If you are not Social Selling, you are leaving money on the table"

OK, So a Couple of People are Killing It, What About Others?

If you are not subscribed to my Youtube channel then I recommend you do. Here I interview people involved with Social Selling programs to create "bite size" educational vignettes. This is not advertising, but a way to get everybody educated on all matters to do with Social Selling projects and roll out. Two videos to watch are :-

Tim Talks - Step by Step Social Selling with @Sim_Pop - In this video Simona talks about the step by step process she goes through by using social selling. She also talks through a case study of how she gets through to C-Level people as part of her day to day prospecting activity.

Tim Talks with @gabevillamizar where we talk Personal branding, social selling and customer insights - In this video I talk with Gabe about the Social Selling ROI he has been getting and the techniques he uses.

Sounds Good, But What about You Guys at DLA?

Thanks for asking, here at DLA most of the work we get is through referral and inbound, but we have many examples internally and with our customers, where we have accelerated pipe and got higher in organizations through using social, rather than cold calling.

Any long term reader of mine will know that I say "If you're not getting inbound on your Social, you're not doing it right".

Pitching Vs Selling

Was recently reading an article by an "old school" sales person, there seemed to be this misconception that social selling was some sort of "hippy" method. The way this old school salesperson explained social selling was that Social Sellers set up their LinkedIn profiles and then sat cross legged hoping somebody will find them. Hopefully having watched Simona's and Gabe's video, you will see great sales people, not just sitting there, but pro-actively using social as a method to drive sales. Let's not forget, if you are truly can make a transformative change to an organisation, then there is nothing wrong you telling them. But you do this through "selling" and not "pitching".

This seminar with Peoplelinx is worth a listen Using Social Selling to Influence Buyers & Changemakers In this Bob Woods @SocialsalesBob, Brynne Tillman @BrynneTillman and myself talk about the difference "pitching and selling". Just be aware this is gated content.

So there you have it, Social Selling can accelerate your lead creation, it can also speed your current pipe through the sales funnel. If you want to know how, email me tim@social-experts.net or call me on 00 44 7823 534 557 or get my de facto Social Selling book available on all Amazon platforms worldwide.

Want to know how to sell to the modern, connected buyer?

If you're interested in a blueprint to help you in your move to digital and social then I recommend my book. “Social Selling - Techniques to Influence Buyers and Changemakers”. Written in a workbook style, it's designed to help you implement a Social Selling strategy across Sales and Marketing. 

To order follow this link to Amazon there is also a Kindle, eBook version.

Still undecided, then follow the link and read the 5 star reviews!

About the Author

Tim Hughes is co-founder of Digital Leadership Associates a company that provides support and guidance in all areas of Social as well as Social Selling. He has been called "an innovator and pioneer" of Social Selling and in the recent Onalytica list of the most influential Social Sellers globally, Tim was named as number 1.

Tim can be contacted on Twitter @timothy_hughes where he has some 172,000 followers or tim@social-experts.net 

Digital Leadership Associates 

Digital Leadership Associates is an agency to help companies move to digital and social. Set up by Social Media guru and bestselling social media author, Adam Gray @agsocialmedia and myself. 

We are NOT a LinkedIn training company, we help companies undertake the change required to meet today's changed world. A recent customer got a 4,000% (Four thousand percent) increase to their Social Media presence. We also got 2 of the sales people onto to a Top 100 global influencer list; in only two months. Life is not about LinkedIn, it's about people understanding personal branding, the changes required in behaviour and yes you can turn sales people into thought leaders in their industry. Thus fundamentally changing your companies position in the market, and of course that impacts on revenue. While we cannot guarantee such a response for you, why not give us a go and see if we can but try.

DLA provides advice and guidance to companies, given by actual Social practitioners, that is people with actual experience in social media, social and digital transformations.  Check out our website or contact me at tim@social-experts.net