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One of the neatest things about living outside the U.S. is discovering soccer culture, which is as strident and culturally charged as football is in America.
On March 9, Italian club F.C. Inter Milan will turn 110 years old. To celebrate that historic benchmark, in November it launched “He110, this is Inter,” a massive project in which it releases one new piece of content every day ahead of its anniversary.
That’s 110 elaborate stories! It’s practically fan catnip. Each unit is led by an emoji that serves as a shorthand for its tale. As the project progresses, the emojis will compose Inter’s iconography.
The project kicked off on Nov.
