Twitter’s abuse problem is, at heart, a technology problem

Adam Tinworth
Adam Tinworth

This is a damning summation of Twitter’s structural problems:

“It’s a technology company with crappy technologists, a revolving door of product heads and C.E.O.s, and no real core of technological innovation. You had Del saying, ‘Trolls are going to be a problem. We will need a technological solution for this.’” But Twitter never developed a product sophisticated enough to automatically deal with with bots, spam, or abuse. “You had this unsophisticated human army with no real scalable platform to plug into. You fast forward, and it was like, ‘Hey, shouldn’t we just have basic rules in place where if the suggestion is to suspend an account of a verified person, there should be a process in place to have a flag for additional review, or something?’ You’d think it would take, like, one line of code to fix that problem. And the classic response is, ‘That’s on our product road map two quarters from now.’”

Now, it’s a quote from a former executive, so should be taken with a substantial portion of salt.

But it does ring true.

product managementSocial Mediasocial networkstechnologyX (Twitter)

Adam Tinworth Twitter

Adam is a lecturer, trainer and writer. He's been a blogger for over 20 years, and a journalist for more than 30. He lectures on audience strategy and engagement at City, University of London.

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