Moving Sucks!
Moving Sucks! @LouisMassaro

Moving Sucks!

Summary

As a moving company, it’s easy to overlook the fact that moving is not a fun event for your customers. It can be one of the most stressful things they do in their life and quite frankly, moving sucks! What can you do to make the moving experience “suck less” for your customers?

  1. Put yourself in your customer’s shoes - Put yourself in your customer’s shoes and see what you can do to create a better customer experience. This practice should be applied to all areas of your business from marketing to sales and all the way to moving-day.
  2. Make their experience suck less - I realize that you’re not going to be able to do things to make moving-day the best day of their life. But you can add a little more joy to the experience for them.
  3. Train your team on having compassion - Customers can be tough to deal with at times. Understand that they are going through a stressful time and train your team to have some compassion for that. Learn to not take it so personally when they give you an attitude.
  4. Respect their belongings - Sometimes it’s not enough to move their stuff from point A to point B without damaging anything. They want to see that you have respect for their belongings and aren’t just tossing it around. Show a little extra care when handling their belongings.
  5. Honor your customer’s trust - People buy from those they like and trust. If they reserved their move with you it’s because you earned their trust. Honor that trust and deliver on the service you promised.

As a moving company, you’re not going to change the world with the service you provide. But you can make a difference in the lives of the people you move. Knowing that moving sucks, what can you do to make it better for your customers? 

Watch the video above for the full episode.

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About Louis Massaro

I’m Louis Massaro, founder of Moving Sales Academy and CEO of Moving Mastery, a mentoring, coaching, and education company dedicated to helping entrepreneurs in the moving industry increase profits by implementing proven strategies in marketing, sales, and operations.

I help entrepreneurs and business owners unlock their company’s full potential so that they can not only make more money but live a more balanced, fun and fulfilling life.

When I opened my first moving company in 2000, I was a 19-year-old kid that started by placing an ad in the yellow pages and renting a couple of trucks. At first, my office was the parking lot of the truck rental yard where I dispatched the crews out of my car. I was struggling to operate on a shoestring budget and maxed out credit cards. It was not a professional set up. When drivers and helpers came for an interview they thought it was a joke.

Although it wasn’t an easy start, every obstacle and setback were opportunities to learn. It took me a few years of making a ton of mistakes and constantly saying to myself “there’s got to be a better way to do this” before I really developed a solid process and system.

I finally mastered a system for running a very profitable moving & storage company, while also discovering how to have balance in my life and not work crazy hours. I took that system and started opening up several offices in cities throughout the US where we sold over $20 Million per year in moves.

I’ve also taught and continue to teach my system to others. My students have gone on to build their own multi-million dollar moving companies. They continue to thrive and profit while they are able to spend more time with family and doing the things they love in life.

I’m blessed to have had some tremendous success in the moving industry, building a nationwide company from scratch that provided a great service to tens of thousands customers each year. After 16 years in business, I’m fortunate to be able to have sold my companies and enjoy the fruits of my labor.

Unfortunately, I’ve also experienced some major setbacks due to my poor decision to open a moving broker division for a brief period of time. I hope to be able to use my experience of becoming a moving broker, and the legal trouble that it caused me to help companies make wiser choices when it comes to outsourcing moves.

I’m passionate about helping entrepreneurs avoid unnecessary struggles and stresses while becoming more profitable in their business and happier in their lives! I hope that the free information on this site provides you with great value and look forward to meeting you someday.

-Louis

Learn more about Louis and how he may be able to help your company at www.LouisMassaro.com

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