How Call Tracking Can Improve the Revenue of Healthcare Providers

Everyone knows that healthcare costs are rising dramatically, but many don’t stop to consider that healthcare administrative costs are as well. Administrators who want to control costs must do so within the confines of HIPAA, the healthcare privacy law passed in 1996. Call tracking is an efficient way to identify which marketing efforts work as well as those that need improvement.

Available Features of Healthcare Call Tracking

Phone calls to a typical business might include questions about a product or an order status update. When patients speak to providers or their representative by phone, they may need to discuss highly sensitive personal health information. The challenge with call tracking is to tie phone calls to a specific telephone number without being able to identify the patient who made the call.

Call Sumo has risen to the challenge of allowing healthcare clients to retrieve the data they need while still following HIPAA mandates. Here are three call tracking features that offer great benefits to healthcare administrators:

Advanced call routing

This ensures that the caller gets to the agent with the right experience to help him or her without unnecessary delay. Our algorithm automatically reviews the previous interaction of the caller and the geographic location before routing the call.

Automated callback request

When a visitor completes a form on your company’s website or watches a video, you can implement this feature so he or she receives an immediate call from a knowledgeable staff member. Our cloud-based PBX system initiates the call and sends an instant notification to the agent who will be speaking with the caller.

Branded campaigns

Sorting through raw patient data can be frustrating and time-consuming. With our branded campaign capability, you can determine the most effective keywords, referring URLs, and ads. You can also see which agents are booking the most appointments and reward them accordingly. This customized data makes it much easier to plan future advertising campaigns because you have a better understanding of your patients and how to reach them.

Security Features for Healthcare Administrators

hipaa All private health information (PHI) must be encrypted under the mandates of HIPAA. We use secure socket layers (SSL) to encrypt the entire call tracking platform. We also offer different levels of access for staff members depending on their responsibilities in the organization. The software automatically determines whether the information someone is trying to access is necessary to fulfill his or her job duties.