Crowdsourcing Your Next Innovation

Crowdsourcing is gaining momentum.

One of the first big crowdsourcing wins came through Peter Diamandis's X Prize platform. Their stated mission is to bring about "radical breakthroughs for the benefit of humanity" through incentivized competition. 

In 2004, the Ansari X Prize for Suborbital Spaceflight was awarded, and the personal spaceflight industry began. 

Today, space exploration isn't just government funded. You've got players like Jeff Bezos, Richard Branson, and Elon Musk investing billions in it.

All because of a "little" competition.

HeroX is a clever offshoot of this idea, where complex problems are solved (and new innovations are created) by crowdsourcing competitions. 

Click here to see their current challenges.

I spent some time this week with Christian Cotichini, co-founder, and CEO of HeroX. Watch this three-minute video to get an idea how crowdsourcing is becoming more mainstream and powerful.

Howard Getson via  Youtube

 Crowdsourcing is a terrific way to supplement an innovation funnel.  

We are investigating how to best leverage platforms like this.

Let's talk if you have ideas.

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Have you used crowdsourcing or gamification in your business? What were the results?