How Will SEO Help My Business?

Every search engine uses different algorithms in order to present millions of search results based on what a person types in the search bar. SEO is the process of keeping up to date with a search engine’s complex algorithm by using various methods. There are three main pillars to SEO: technical onsite, link building and content marketing. If executed correctly, SEO can help move your business up the search rankings and towards the holy grail; Page one and position one.

With this in mind, it becomes fairly obvious that SEO would help a business in a number of ways.

When we talk about ‘qualified visitors’ to your site we mean they have explicitly searched for something that you have an expertise in and can help them in some way to find the answer to their query.

A good SEO campaign will help position you and your site to become an authority on your subject and have your site visible when a searcher types in anything to do with your business.

A great example of how this would work:

Say you are the owner of a small business and thinking about purchasing a new phone system.

The first place you are likely to look is a search engine, 94% of B2B purchasers do some form of research online. The results will show a number of sites designed and written to help understand what phone system is right, potential functions that will be available and what the latest technology is currently on the market.

Most people will buy once they have a good level of understanding of the product or service. And a buyer will more than likely by from a company they know, like and trust. By creating the type of content that helps a searcher learn, rather than just selling will help build trust.

Quotonga.com do a really good job of trying to help the searcher for hosted phone systems with this ‘guide to the benefits of hosted phone systems’. Have a read and see what we mean.

A qualified visitor therefore is someone who is somewhere within the ‘content marketing funnel’ as described by Moz.com. The above example is great for the top of funnel part, but you could easily create content for the middle and bottom of the marketing funnel.

‘We’ve enjoyed great success working with Tao Digital Marketing over the past year or so, our organic traffic has more than doubled. We’ve even been able to slow down our paid marketing and still continue to gain a great number of leads for our business.’ Dave Thornton, Founder & Director of Thornton & Lowe.

We also have had SEO success with a Wheel Refurbishment company in Bolton. We were tasked to get them to rank on page 1 on google for keywords specific to their industry. In no more than 4 months, we were able to get them to the first page of google for “alloy wheel refurbishment bolton” and “alloy wheel repair bolton”. You can read more about our case studies on our case study page.