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Facebook Fridays - BIG Changes are Here...How Prepared Are You?

By
Real Estate Agent with Coldwell Banker Access Realty ~ 478.960.8055 anitaclark160@gmail.com

Facebook Fridays - Courtesy of Anita Clark Realtor


~ Facebook Marketing Tips ~

There has been a LOT of discussion all over the Web this week concerning the new FB news feed changes. If you are marketing on FB, it makes sense to read up on how those changes "may" affect your marketing methods and approach. One of the articles below will help you tremendously in this regard so be sure to check it out. ;-)

Did You Know...according to Zephoria, the highest amount of FB traffic happens mid-week between 1-3pm. Mix up your post times and see for yourself if activity goes up during this timeframe.  ;-) 

So, did any of you make a decision to setup a FB Biz Page in 2018? Did you commit to using FB ads? Maybe a goal was to just be more active on the platform? If any of these apply to you, I would love to hear how things are going. Please share so we can applaud your efforts or provide moral support if you are struggling.

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


 

Bob "RealMan" Timm 

Robert Timm Alliance Real Estate-Minot

 

Jody Finucan

Jody Finucan, Real Estate Blog

 

Perry Birger

The Birgers, Luxury on 30A, The Premier Property Group

 

MeLisa Minter, Realtor Better Homes and Gardens

Taylor Lake Village Real Estate

 

Kevin Bass

Kevin Bass Houston Realtor


Facebook Articles

There is some really good advice in the articles below and I highly encourage you to take some time to check them out. Some of the information will keep you from going down the wrong path and developing bad habits. As always, there is something for a variety of tastes so double dip!

The Future of Facebook Messenger for Biz

10 Key FB Ad Mistakes & How to Fix Them

Facebook News Feed Update (A Must Read)

14 Smart FB Business Page Tips and Advice

A Pot Pourri of Top Facebook Information

Bonus: How to Generate More Blog Leads

This week nearly got away from me as I was blessed with a lot of RE work. Amen to that! I hope each of you are busy with buyers, sellers, and prospects too. Hopefully some of that can be attributed to your online, and more specifically, your social media presence.

Happy Facebook Friday! ;-)


Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote other Rainers, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Fan Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~

Comments (47)

L. Scott Ferguson
Ask4Ferguson - Your House-SOLD Name in Real Estate - West Palm Beach, FL
Sunny Florida Real Estate Professional

Hi Anita,

Thanks for the post and great info!  MUCH will do about your targeted audience.  I'm happy that they are stepping in as much of our news feeds are only ads.  I want to see what other peeps in life ared doing.  So I'm welcoming it!

As for business, I spend on average $20 a day on FB, mostly boosting posts and I build strict targeted audiences. So I'm not that worried about the new changes as much.

Have a fantastic weekend!

Jan 20, 2018 08:39 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Thanks Anita, we do have a FB business page, but doubt I'm really maximizing its potential. We've considered the ads..who knows, may have to commit to trying it out - at least. :) 

Jan 20, 2018 08:41 AM
Roy Kelley
Retired - Gaithersburg, MD

Congratulations, Anita, on your feature recognition. 

Thanks for sharing your advice on the effective use of Facebook.

Jan 20, 2018 08:44 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Anthea: Biz via FB should be conducted on a biz page. 

That is a smart approach, Macy. 

Scott: Good use of targeted ads/boosts to reach the audience you want. This is where so many fall short with their FB marketing.

Debb: I do them $20 at a time.

Thanks Roy. The feature definitely means more Rainers will see the links and hopefully go visit the biz pages shared.

Jan 20, 2018 09:00 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Done and thank you again! I read the comment that the biz page was deleted - OH MY! I have followers who are clients there and my business page is in their feed. Each time we post something there, we ARE top-of-mind to them. 

Someone may not say, "I saw your FB business page," but, they will say, "Jane Doe referred me to you" and Jane was one who has been reminded each time we post something on our FB biz page that we ARE active in our business! 

Jan 20, 2018 09:24 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

EXACTLY Debe. Deleting any profile or page should only be done as a last resort. The more ways we can be found, the better.

Jan 20, 2018 09:56 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Change is one thing we can depend on Anita Clark whether we want to or not. Thank you for all of your hard work and contribution to the AR platform. 

Jan 20, 2018 10:17 AM
MeLisa Minter, Realtor
Minter Real Estate Services - Taylor Lake Village, TX
Bay Area Houston Real Estate Agent

Thanks for the shout out Anita. I love seeing my Business Page getting likes.  I'll be sure to like the other recommended pages as well.  Congrats on the feature too!

Jan 20, 2018 11:13 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Happy to do it, Kathleen. I hope more Rainers jump onboard the social media marketing bandwagon.

You are quite welcome MeLisa. 

Jan 20, 2018 11:57 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

We are still doing really well with Boosting our Listings on FB !

Jan 20, 2018 12:02 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Thank you, as always, for the insights, and for the updates. I haven’t read much about the changes so this will be a big help.

Enjoy your weekend.

Jeff

Jan 20, 2018 12:08 PM
John Pusa
Glendale, CA

Anita Clark thanks for the valuable update on using business page.

Jan 20, 2018 01:08 PM
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing your thoughts on the updates to FB things are always changing 

Jan 20, 2018 04:18 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

That is a good approach and great to hear, Michael.

Always happy to provide what I can. Thanks Jeff.

John: I hope you find a few nuggets you can use.

You betcha Laura. Have a sensational Sunday.

Jan 21, 2018 04:17 AM
Mary Jo Quay
H360homes.com - Minneapolis, MN
I Move You Home

Thank you for this post about changes, but I'm totally confused. First, we got the news about the change in 'friends and family first,' and then Housing Wire published an article about how FB is getting into real estate that would rival Zillow.  OMG, what next?

 

Jan 21, 2018 06:17 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

It stops when the money runs out, Mary Jo. ;-)

Jan 21, 2018 06:26 AM
Steve Bracero
Heisler and Mattson - Shrewsbury, MA
First Time Homebuyer and Investor Specialist

fb is always changing... great post ! 

Jan 21, 2018 05:02 PM
Melanie Cameron
Coldwell Banker Sea Coast Advantage - Wilmington, NC
The Cameron Team

We haven't seen much of a change in our FB stats; however, since getting a notification that they were changing the feed (via the Facebook app), I've been seeing one page a LOT and I rarely interacted with the page in the past. The owner is just posting plain text questions every time. Wondering if the algorithm is favoring that more now. 

Jan 23, 2018 10:02 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Always a pleasure. Thanks Steve.

Melanie: It will be interesting to see what FB really likes over the next month. I have not seen much of a difference yet either.

Jan 24, 2018 02:50 PM
Jackie Adams
Idaho Falls, ID
Jackie Adams

www.facebook.com/IdahoFallsLifestyle

I think Facebook Fridays would be good for me.  I need a Facebook coach or assistant who understands how it works.

Feb 16, 2018 09:28 PM