Figure Skating Talk Dominated Twitter in the Run-Up to the 2018 Winter Olympic Games

Spoiler alert: Tweets from the Opening Ceremony are at the bottom of this post

The 2018 Winter Olympic Games are under way in Pyeongchang, South Korea, and Twitter is feeling the Olympic spirit.

The social network unveiled more than 100 hashtag-triggered emojis for the Games, which are available in English, French, Korean, Russian, Japanese and Chinese.

And tweets containing countries’ three-letter team codes or the hashtags for their national Olympic committee will trigger flag emojis for every team.

Jay Bavishi, Twitter’s partner manager for the International Olympic Committee and the Fédération Internationale de Football Association, said in a blog post that the five countries with the most tweets about the Olympic Games since December were:

  1. Japan
  2. U.S.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in