[Video Blog] Voice Broadcasting Campaign-5 Best Practices to Follow

For any business, lead generation is one of the essential but difficult tasks.

There are many ways to get leads, but one way which never fails is voice broadcasting. 

It provides an interactive way of communication to the customers. When it comes to reaching out a maximum number of people effectively, then voice broadcasting is unparalleled.

Voice broadcasting helps in eliminating cold calls by providing better calling techniques to improve customer service and experience. It is a technique to send a pre-recorded message to large/massive number of targeted customers.

Watch this short video with 5 things to be considered for crafting an effective voice broadcasting campaign.

Let's look at these 5 ways in a detailed manner-

1.   Decide your goals: It is essential to analyse and consider the type of business and kind of goals you want to accomplish to generate the maximum number of positive responses. 

For example:

• The number of leads you want to generate
• Targeting the customers who will hear the message
• The number of responses needed
• Lastly, is the message useful for the targeted audience?

2.   Target the audience: Before sending a message, it is important to know about the target audience. The primary goal is to connect with the people who have good interest in your product, services or the information you are going to provide.

To reach the audience voice broadcasting is a good way to send a multiple number of calls and messages in a few minutes which in turn will make the business look stronger, quick and reliable.

“Right Targeting=Better Results”

3.   Personalised Message: Since a voice broadcast message is ideally of 30 seconds, so, a well-designed message is vital to grab the attention of the customers by addressing the target audience correctly. Also, it is necessary to keep the message professional and crisp without any long pause.

4.   Set the right time: Choosing the appropriate time for sending the message is one major thing. Avoid sending the broadcasted messages early morning and during the night. It can easily annoy the customers regardless of how well the message is composed.

5.   Encourage Response: The message should be actionable. It must encourage the customers and audience to interact with your message and respond instantly. It is a good way of engaging the customers and helps in generating more leads.

For example: Press-1 campaign

It is a great way to connect with the customers and makes it very easy for the audience to act on it.

Winding it Up

So, voice broadcasting is an effective and great way to interact with the customers and convey the message to the large number of audiences. It helps in inspiring the customers to buy the services or product or take desired actions which will generate leads and improve response rate.