Are You Asking The Wrong Questions?

It happened again.  I got a request from an “Operations Assistant” recently asking for information including prices for advertising with WOWO Radio.

My reply was to attempt to book a meeting at their office to learn about what they wanted to do and ultimately discover what they wanted to accomplish.

They told me in an email:

We just started looking to advertise our company so right now we are just looking for prices and information on how you do advertising and from there I would take the information to my business development manager and have them review it.

In other words, they really don’t know what they are doing.  I know this because they really Aren’t Asking The Right Questions.

What they need is someone who can help and guide them after discovering what they want to accomplish.

I grudgingly sent them an email with a “package” and a note saying this was an example of some of our pricing, blah blah blah.  They opened the email but no reply.

So the next day I wrote them again and told them they were asking the wrong questions.  Because they were clueless about advertising and marketing, getting prices is really meaningless.  It’s like asking 5 different restaurants how much dinner costs without knowing what’s on the menu and then being upset because while you bought some food, it really wasn’t all that tasty.

On a side note about food, on the weekends, my wife sometimes likes to see what cheap deals there are for lunch. Last month we went to the Burger King drive thru for a cheap deal and when we got home discovered they messed up the order and the food they gave us wasn’t that good.  This has happened before and so I told her we are never going back.  Instead we are going to Culver’s which is also nearby.  Culver’s is a little more money but two to three times the quality and the order is always correct when we pull it out of the bag at home.

Back to my original premise… Are You Asking The Wrong Questions when you are looking for answers? When it comes to advertising and marketing, I will help you determine the right questions so you get the answers you need to make the right choice.

Even though I sell advertising and marketing with WOWO Radio and our Federated Digital Solutions division, my first goal is to help you follow the right path to get where you want to go.

In the weeks ahead, I am going to launch a step by step series on how to really make good decisions on your business marketing and advertising including some angles you probably never considered.  I’ll also share with you insider information about WOWO radio and other media, so stay tuned as they say.

Are you in the Fort Wayne Indiana area?  Reach out and let’s talk. Face to Face.  I’ll come to you.

Email me, Call me, Text me, or Message me.