SOCIAL WALL – TOP SOCIAL MEDIA MANAGEMENT TOOLS
The market is filled so many social media management and marketing tools, that frankly, it can get very confusing. No two tools are ideal for the same use-case with each carrying their own distinct set of features and functionalities.
As such, it is up to the user to understand what they require and select a tool accordingly. This can lead to a lot of research work which can take up a lot of time – time which you could otherwise have spent on marketing and management directly.
This is why we have done the research for you. For the purpose of this read, we have short-listed all the top social media management tools in the market and mentioned all their key features and functionalities. This will help you get an overview of all your options, and pick the one that best suits the bill. We have not included pricing for each tool since they are constantly changing all the time. Please note our Social Wall tool is not a Social Media Management tool as it only displays Social Media content but we do have the feature to moderate hashtags, block specific users and filter posts based on keywords.
So without further ado, let’s get started:
TABLE OF CONTENTS
Agora Pulse
Agora Pulse is another one of the all-in-one social media platforms which you can use to schedule posts, respond to users, and generate reports and feedbacks about your overall campaigns. The tool can also help fetch information about your competitors and Facebook Contest apps.
HubSpot
HubSpot is an all-in-one marketing software, and its social media management tools are a part of its exhaustive offering. It can help you integrate all your marketing endeavours, including, but not limited to, Social Media, SEO, Emails, and CRM.
The tool can also help you compare results and performance across your different marketing channels. This can help you get an idea of your social ROI.
HootSuite
HootSuite is one of the most popular Social Media Management tool used by over 15 million users including 800 of the Fortune 1000 Companies. It is essentially an all-in-one platform which allows you to create content, schedule their deployment, measure ROI stats, run ad campaigns, and much more.
The tool also gives you a great deal of control. For example, you will be able to monitor multiple accounts and keywords. It is also rich on the compatibility front with support for over 35 different social networks.
Sprout Social
If you want your Social Media Management tools to come with CRM functionalities as well, then Sprout Social is an excellent option. You can create and maintain a complete profile of your customers which will allow you to serve them better.
Another one of its strong suits would be its detailed reporting which are comprehensive and easy to interpret.
Buffer
Buffer helps to drive meaningful engagement that generates results on Social Media. The tool comes with a suite of functionalities which can be used for publishing, engagement, analytics, and team collaboration.
The UI is extremely clean and intuitive which makes it easy to get started with. Also, if you face any issues, the company provides excellent customer support to resolve your problems in a jiffy.
Meet Edgar
Meet Edgar follows a rather different path when it comes to social media management and sharing. It helps you create a library of content divided by various categories and time slots. The tool will then automatically fill up those time slots with the content in your library in a random manner. This brings an element of randomness into the mix.
