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The Physical Channel of Mobile Engagement
© 2018 Phy | All rights reserved
• Is this safe for my baby?
• How do you store it?
• Does it need to be heated?
• Do you have a video for a first time feeding?
• What other flavors are there?
• Can I order more?
High Intent Moments
Occur When a
Product is In Hand
© 2018 Phy | All rights reserved
The Four Channels 

of Mobile Engagement
The channels that reach mobile users are:
• Social…
• Search…
• Apps…
• …and the Physical Channel, which
includes QR codes on labels.
QR codes in the Physical Channel:
• Have the least friction of these channels.
• Reach users in moments of intent.
• Will deliver ongoing mobile engagement.
• Capture the most valuable data.
© 2018 Phy | All rights reserved
Social
Search
Advertise to those who 

may have interest.
Inform those actively 

seeking Information.
Physical
Intentional interaction;
broad audience;
ongoing dialogue.
Apps
Brand-loyal 

engagement.
Focus
• Targets customers ready to buy, share, 

be helped, and be delighted.
• Is 100% brand controlled.
• Establishes an always-open dialog that
customers will rely upon.
• Builds loyalty and incentivizes sharing.
• Captures rich data about customer
interests.
• Allows customers to self-identify and 

self-qualify.
• Is key to identifying new audiences and
conveniently satisfying existing customers.
The Physical Channel
© 2018 Phy | All rights reserved
• The SmartLabel standard supports solutions that
require 2 or fewer clicks to access the SmartLabel
landing page.
• Phy offers a one-click solution that integrates
SmartLabel with multiple, parallel brand experiences.
• It bypasses search and social for direct customer
conversations.
• It establishes the Physical Channel for ongoing
customer engagement.
• It engages users in all stages of the customer lifecycle.
• It captures rich data about user interests and intent.
Why Phy?
Phy offers a 1-to-many
relationship from a
single QR Code.
© 2018 Phy | All rights reserved
Results from any open QR
reader, such as the iOS
camera or Facebook.
Content can be varied or
filtered when scanned with a
brand’s app using our SDK.
Content may be different
again when viewed through a
partner app.
Parallel Brand Experiences
Scanning a single QR Code
can provide a different
multi-action experience to
different audiences.
Why Phy?
© 2018 Phy | All rights reserved
• Place useful information where it’s
most convenient for customers.
• Deliver rich, meaningful
experiences, provide value, and
increase loyalty.
• Listen to customer needs and be
there to respond immediately.
• Learn more about your customers.
• Continually improve the
experience.
• Keep the dialogue open.
Phy offers a 1-to-many
relationship from a
single QR Code.
Begin a Dialogue with your Customers
© 2018 Phy | All rights reserved
• Measure impressions and click-
throughs in addition to QR scans.
• Track ambient and brand-provided
contextual variables.
• Access reporting by API, CSV export,
and daily, weekly, or monthly reports.
• View engagement metrics by product
(scans, impressions, and clicks) or
Action (impressions vs. clicks).
• Know your customers better by
measuring what content they choose
when a product is in hand.
Track what content customers
engage with after a QR scan in
addition to when and where.
Measure Interests and Intent
3.0k
2.0k
1.0k
March 03 March 27
3.0k
2.0k
1.0k
March 03 March 27
3.0k
2.0k
1.0k
March 03 March 27
3.0k
2.0k
1.0k
March 03 March 27
© 2018 Phy | All rights reserved
• Intuitive “local search” UX for customers.
• Allows multiple actions (i.e. experiences) to
be created, added, or rearranged in moments.
• Action management by dashboard, by
schedule, in bulk, or via API.
• Provides a feedback loop that tracks
customer intent and behavior.
• Supports interactive actions and micro-sites.
• Enterprise scale platform and tools.
• Supports alternate in vs. out-of-app
experiences from a single QR code.
• As effective as an app in offering robust 

and even personalized experiences.
Phy Advantages
© 2018 Phy | All rights reserved
• SmartLabel™
- Fulfills the consumer need for 

trusted information.
- Satisfies a compliance requirement.
• SmartLabels can also serve as the foundation 

for a dynamic new mobile engagement channel.
• The Phy platform can deliver a mix of brand-
controlled experiences in parallel with a
SmartLabel landing page.
An Enhanced 

SmartLabel Experience
© 2018 Phy | All rights reserved
Go ahead. Give it a try.
© 2018 Phy | All rights reserved
Richard Graves
CEO
richard.graves@phy.net
© 2018 Phy | All rights reserved

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SmartLabel QR Advantages with Phy

  • 1. The Physical Channel of Mobile Engagement © 2018 Phy | All rights reserved
  • 2. • Is this safe for my baby? • How do you store it? • Does it need to be heated? • Do you have a video for a first time feeding? • What other flavors are there? • Can I order more? High Intent Moments Occur When a Product is In Hand © 2018 Phy | All rights reserved
  • 3. The Four Channels 
 of Mobile Engagement The channels that reach mobile users are: • Social… • Search… • Apps… • …and the Physical Channel, which includes QR codes on labels. QR codes in the Physical Channel: • Have the least friction of these channels. • Reach users in moments of intent. • Will deliver ongoing mobile engagement. • Capture the most valuable data. © 2018 Phy | All rights reserved Social Search Advertise to those who 
 may have interest. Inform those actively 
 seeking Information. Physical Intentional interaction; broad audience; ongoing dialogue. Apps Brand-loyal 
 engagement. Focus
  • 4. • Targets customers ready to buy, share, 
 be helped, and be delighted. • Is 100% brand controlled. • Establishes an always-open dialog that customers will rely upon. • Builds loyalty and incentivizes sharing. • Captures rich data about customer interests. • Allows customers to self-identify and 
 self-qualify. • Is key to identifying new audiences and conveniently satisfying existing customers. The Physical Channel © 2018 Phy | All rights reserved
  • 5. • The SmartLabel standard supports solutions that require 2 or fewer clicks to access the SmartLabel landing page. • Phy offers a one-click solution that integrates SmartLabel with multiple, parallel brand experiences. • It bypasses search and social for direct customer conversations. • It establishes the Physical Channel for ongoing customer engagement. • It engages users in all stages of the customer lifecycle. • It captures rich data about user interests and intent. Why Phy? Phy offers a 1-to-many relationship from a single QR Code. © 2018 Phy | All rights reserved
  • 6. Results from any open QR reader, such as the iOS camera or Facebook. Content can be varied or filtered when scanned with a brand’s app using our SDK. Content may be different again when viewed through a partner app. Parallel Brand Experiences Scanning a single QR Code can provide a different multi-action experience to different audiences. Why Phy? © 2018 Phy | All rights reserved
  • 7. • Place useful information where it’s most convenient for customers. • Deliver rich, meaningful experiences, provide value, and increase loyalty. • Listen to customer needs and be there to respond immediately. • Learn more about your customers. • Continually improve the experience. • Keep the dialogue open. Phy offers a 1-to-many relationship from a single QR Code. Begin a Dialogue with your Customers © 2018 Phy | All rights reserved
  • 8. • Measure impressions and click- throughs in addition to QR scans. • Track ambient and brand-provided contextual variables. • Access reporting by API, CSV export, and daily, weekly, or monthly reports. • View engagement metrics by product (scans, impressions, and clicks) or Action (impressions vs. clicks). • Know your customers better by measuring what content they choose when a product is in hand. Track what content customers engage with after a QR scan in addition to when and where. Measure Interests and Intent 3.0k 2.0k 1.0k March 03 March 27 3.0k 2.0k 1.0k March 03 March 27 3.0k 2.0k 1.0k March 03 March 27 3.0k 2.0k 1.0k March 03 March 27 © 2018 Phy | All rights reserved
  • 9. • Intuitive “local search” UX for customers. • Allows multiple actions (i.e. experiences) to be created, added, or rearranged in moments. • Action management by dashboard, by schedule, in bulk, or via API. • Provides a feedback loop that tracks customer intent and behavior. • Supports interactive actions and micro-sites. • Enterprise scale platform and tools. • Supports alternate in vs. out-of-app experiences from a single QR code. • As effective as an app in offering robust 
 and even personalized experiences. Phy Advantages © 2018 Phy | All rights reserved
  • 10. • SmartLabel™ - Fulfills the consumer need for 
 trusted information. - Satisfies a compliance requirement. • SmartLabels can also serve as the foundation 
 for a dynamic new mobile engagement channel. • The Phy platform can deliver a mix of brand- controlled experiences in parallel with a SmartLabel landing page. An Enhanced 
 SmartLabel Experience © 2018 Phy | All rights reserved
  • 11. Go ahead. Give it a try. © 2018 Phy | All rights reserved