General Mills to sell Lucky Charms marshmallows in limited-time pouches

If you've ever wanted only the tasty and sugary "marshmallow charms" from a box of Lucky Charms cereal as a sugary snack, it's your lucky day.

General Mills, which makes Lucky Charms, Cheerios, Cinnamon Toast Crunch and numerous other cereal brands, plans to sell pouches of Lucky Charms marshmallows as a limited-time item.

Just Magical Marshmallows will be sold in six-ounce packages for $3.99, featuring the eight flavors typically included in cereal boxes. The cereal company said this is the first time the Lucky Charms marshmallow pouches have been available nationwide.

“Lucky Charms fans have been asking for this for years,” Jessica TeBrake, assistant manager of brand experience for Lucky Charms, said in a statement.

“They’ve had the opportunity to win Lucky Charms Marshmallow – Only boxes in the past, but now have the ability to purchase the Just Magical Marshmallows. We hope it brings a little bit of magic and joy to their day.”  

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General Mills, which has been enjoying an increase in sales of cereal since the COVID-19 pandemic began, said the new product will become "widely available" in the U.S. in September. It was not immediately clear how long it would remain available.

Follow USA TODAY reporter Nathan Bomey on Twitter @NathanBomey.