The Coming of Knowledge-Based Business

Smart products and services will turn companies into educators, and consumers into lifelong learners.

by

Stan Davis

and

Jim Botkin

by

Stan Davis

and

Jim Botkin

From the Magazine (September–October 1994)

The next wave of economic growth is going to come from knowledge-based businesses. What will those businesses and their products look like?

A version of this article appeared in the September–October 1994 issue of Harvard Business Review.

SD

Stan Davis is a consultant and public speaker in Boston, Massachusetts, the author of Future Perfect (Addison-Wesley, 1987), and the coauthor of 2020 Vision (Simon & Schuster, 1991).
JB

Jim Botkin is president of InterClass in Santa Fe, New Mexico, a consortium of Fortune 500 companies that focuses on corporate learning and knowledge. This article is adapted from the authors’ new book, The Monster Under the Bed: How Business Is Mastering the Opportunity of Knowledge for Profit, published this year by Simon & Schuster.

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