Free SEO Tips For Ranking High On Google
A Brief Guide For Search Engine Optimization Beginners
- SEO must be consistent with Google's Webmaster Guidelines and use white-hat techniques.
- Excellent SEO should have at least 1000 words of content per post that satisfies the user's query, is authoritative, covers a vast amount of information related to the topic so the user dwells, has images and videos for a low bounce-rate, is unique, has internal and internal links, has a unique call-to-action META Title, an excellent Meta Description for higher click-through-rate, and proper <H1> headers with long-tail keywords and LSI-keywords in the beginning of the page and scattered in the content of the page.
- A Google-friendly website must be fast-loading and mobile-friendly as Google moves toward a "Mobile First" index in 2018.
- Take advantage of all alt-text opportunities in images.
- Have an XML sitemap and a proper robots.txt file to ensure crawl ability by Google.
- Excellent Organic Search Optimization uses the semantic markup language so search engines can better classify the content of the page.
- SEO should be tracked and analyzed with Google Analytics and Google Search Console.
- Limit no-follow links.
- Excellent sites encourage incoming backlinks from high authoritative domains which is a HUGE Google Ranking factor.
- Excellent sites must be able to pass an on-site Technical SEO Audit.
Backlinko SEO Checklist
- Google prefers https SSL certificate sites and ranks them higher.
- Google uses Local Citation Directories with the exact same name address and phone as a local SEO ranking factor. Pay for an aggregate service. Moz has a service. BrightLocal.com is good too. Moz has said a local directory link can be as good as any other link.
- Read your content aloud. Does it sound natural like a human being is reading it? Oddly enough that will score you big points with Google's new artificial intelligence system called RankBrain which attempts to determine a user's intent with keyword queries.