How Small Businesses Can Benefit from Call Tracking

As a small business owner, you already know that you have to make the best of a limited marketing budget. You simply don’t have the time or money to waste on campaigns that produce disappointing results. You need reliable tools and campaigns to show what’s working and what you need to scrap.

Call tracking is an excellent resource to assist you in analyzing different campaigns. It also allows you to listen and truly hear what your customers say so you can help them obtain the greatest value for their money.

Digital Marketing Depot reports that people who end up at a landing page only follow through with a sale less than 10 percent of the time. Sometimes it’s as low as two percent. That’s discouraging, but did you know that phone calls can produce conversions as much as 80 percent of the time? This may sound surprising in our virtual world, but people still crave and value human contact.

It’s a costly mistake to assume that most of your sales will come through your website. Even though potential customers start on your landing page, they’re more likely to finish the transaction by phone. Call Sumo’s call tracking program is a simple and budget-friendly way to increase sales.

Missed Calls Mean Missed Opportunities

We live in an always-connected world where people expect service 24 hours a day, seven days a week. No one wants to call a company late on a Friday afternoon only to discover they can’t speak to a human being until Monday morning. Despite this expectation, most small businesses can’t afford the expense of a 24-hour operation. Unfortunately, that means you have no way of knowing how many calls came into your company during off-hours.

Your customers likely continue to call after quitting time, especially those located in different time zones. Missed calls often mean missed revenue. With call tracking, you can learn more about these calls and use the data to your company’s advantage. For example, it tells you if the person heard a radio ad in the evening or responded to a mailer. This lets you know which campaigns are working so you can budget accordingly.

Improve the Focus of Your Marketing Efforts

Small businesses account for 54 percent of all sales in the United States, according to the Small Business Administration (SBA). They also provide more than 50 percent of the jobs in this country. When large corporations had to lay people off, small businesses only grew. They are an essential part of the world’s economy.

As your small business grows and expands, you need to know about potentially new markets. Our call tracking software make it possible for you to find new areas of focus so you can grow your market share.

It’s essential to know the location of your callers. While you might expect that most are local, you might be surprised at what you learn. For example, some callers might be located in dead zones where they can’t access the resources your company provides. With Call Sumo, you can identify specific area codes for future marketing efforts.

Improve Your Return on Investment

Knowledge is the biggest thing you gain when you enable call tracking. It allows you to see first-hand the marketing efforts that give you the greatest ROI. There’s no sense in creating a beautiful ad if few people follow through and contact your company.

Are you throwing money at social media campaigns and online marketing to see what works? As a small business owner, you don’t have the resources to continue that indefinitely. When something isn’t working, you need to tweak or discontinue it as soon as possible. Call tracking identifies the problem areas so you can take quick action.

Call Tracking is Easy on Your Budget

Call Sumo understands that you need to consider your budget carefully before bringing on a new product. We charge a flat monthly fee for each phone number that you enable. You can also record each call and pay just one to two cents per minute when you play it back.

We act as a partner to your small business by providing metrics about your current customers as well as potential customers. It’s an excellent way to expand your company’s marketing efforts without incurring the expense involved with hiring more people. Best of all, your customers remain unaware of the call tracking software in the background. It tracks every call and sends it straight to your small business.

We would love to provide you with a demonstration of our product. If you’re not fully satisfied, we offer a money back guarantee for the first 30 days.