Back to Basics: Closing Out 2017 With Smart Solar Sales Strategies

Finish the Year Strong With These 5 Time-Proven Solar Marketing Strategies

Even though solar companies are always looking for the next new and innovative way to market their businesses, there is a lot to be said about the strategies that have stood the test of time. These are the solar marketing trends that never went away because they simply work. They’re not flashy and they might not be what everyone else is doing, but when it all comes down to it, there’s still life left in the basics.

If you’re struggling to close deals in the fourth quarter, then it might be time to go back to basics and start implementing the following five smart strategies into your marketing.  

#1: Educate the Customer

The average solar customer typically transitions to renewable energy for one of two reasons. They either want to save money on their utilities or they are concerned about climate change and they want to do their best to live greener lifestyles. Therefore, you should be addressing these concerns within your marketing message by educating the customer about the features and benefits of solar power.

Confusion is one of the biggest causes for lost sales in the solar industry. By educating the customer, they will understand the truth about going solar and how it can have a positive impact on their day-to-day life.

#2: Know Your Competition

In order to outperform your competition, you first need to know their strengths and weaknesses. Identify the ways your business is not only different but also better than the competition. Solar customers usually speak to a few different companies before choosing one. Make sure you point out why choosing your company is their best bet.

#3: Keep Up With the Industry

The more informed your sales team is, the better they will be able to convey your marketing message and answer customer questions confidently and accurately. Because solar is an industry that changes frequently, a lot of your competition will probably lag in their knowledge of its finer details. So, when your team is able to share the trends, technological developments, and the latest state and federal regulations, your team will be viewed as experts in the field and this will improve your credentials and trustworthiness.

#4: Invest in Strong Leads

Buying high-quality solar leads can be very valuable to a business that’s trying to build its customer base. If you want to expand your opportunities, partner with a reputable lead-gen agency. Select one that will provide you with contacts for people only included on your lists. This will ensure that you’re the first company to reach out to them.

#5: Co-Market With Other Local Complimentary Businesses

If you have other businesses in your area that provide complimentary to the solar industry, like tree removal services and roofing contractors, then creating a co-marketing campaign will help get your business out in front of more people. You can also be a sponsor for community events, local schools and their sports teams, and more.  

If you want to end the year on a high note, then why not go back to the basics and incorporate the above five measures into your fourth quarter marketing strategies? They’re effective, efficient, affordable, and best of all, they work!