Why content is so important for growing your business

By Max Greene   Muffin Marketing At Muffin, we offer a range of marketing solutions to help your business rise to the top. SEO, content and social. Follow for all things #smallbiz #marketing. Image from pexels here.

Marketing a small business online can be a challenge, especially with the amount of noise on social media nowadays. But creating a digital brand that stands out and captures the attention of an audience doesn’t have to be a challenge – you can grow your business and make an impact by publishing high-quality content that answers questions and engages.

Below, we’ve rounded up some of the biggest benefits of content marketing for small business owners. Read on to see how just a blog a week could transform your business.

1. It helps to improve your SEO

In order to rank highly for competitive keywords and terms in your industry, you need to create high-quality content. Of course, you’ll spend time crafting the perfect content for your homepage and services pages, but once your website has been completed, you’ll soon run out of “space” – and that’s where blogging can play a useful role.

Content marketing gives you an excuse to populate your website with keyword-rich content that will rank on Google and improve your overall domain authority. The better your site ranks, the more organic traffic you’ll drive, and the easier it’ll be to convert visitors into customers. Plus, you’ll be able to spend less on pay-per-click and social media marketing.

2. You’ll stand out in your industry

With so much competition online from local and international businesses, you need to find a way to stand out. Content marketing can position you as an authority figure – a business and brand that offers valuable information and resources that can’t be found on other websites. So, invest in a content marketing strategy, and you’ll soon find hundreds of new readers to your blog who hang on your every word. And, an engaged and loyal audience means that the marketing and promotion of your products and services will be simpler.

3. It gives you content to share

Social media is a great way to directly promote your products and services, but you cannot build a successful social media presence on purely promotional content. And that’s where content marketing comes in. Traditionally, small businesses share news and blog posts from other websites and news outlets to keep their profiles topped up – but you don’t have to. By creating high-quality, shareable content on a regular basis, you’ll be able to get followers to visit your website instead of others’ – a sure-fire way to grow your audience and traffic.

4. You’ll bring people back to your site

Develop a consistent content marketing strategy (for example, publishing a new blog post every Monday) and you’ll soon find new visitors stopping by your website. Make sure that you market your blog on social media, in blog directories, offline and by networking with business owners and customers, and you’ll quickly build an audience that keeps coming back. Not only does this reduce your website’s bounce rate, but it allows you to market your products and services more consistently and repetitively through calls to action.

Wrapping Up

There you have it – just four of the benefits of content marketing for small businesses. If you’re new to blogging and don’t know where to start, then don’t be put off – your content doesn’t have to change the world or win prizes; you just need to provide some valuable or useful information to your target audience. Start with the basics by writing a 500-word article, and see what happens. In time, and by reading marketing blogs and the blogs of your competitors, you’ll become a content expert and reap the rewards of your efforts.

About the Author

Max Greene is the Managing Director of Muffin Marketing, a marketing agency specialising in content marketing, social media marketing and search engine optimisation.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking