Musole Kambinda’s Post

Simple copy is sexy. That is all.

Job searching truly is an emotional adventure, isn't it? On one hand, there are those thrilling (and hopeful) moments when you perfectly sync with the hiring manager during an interview, and know you've just aced it. Then, there's the mysterious side of the journey—those puzzling times when a promising employer or recruiter seems to vanish without a trace. While it can be frustrating, each experience teaches us something valuable, propelling us toward our ultimate career goals. Stay positive and keep pushing forward—the right opportunity is out there waiting for you! I know I'm trying to be. 🌟 #jobsearch #jobhunt #careertips

If we Imagine each part of marketing (pictures, words, music, and sounds) is like a plate. People with dishwashers (our audience) want dishes (marketing messages and elements) that they can easily put in the dishwasher (use in their daily lives) without worrying. If something isn’t dishwasher safe (doesn’t fit well with the rest or isn’t easy to use), they might stop using it (ignore our marketing) and find something else that is easier (a brand that fits better with their needs). Applying the Dishwasher Test to Marketing and Sonic Branding Sonic branding refers to the use of specific sounds or musical elements to identify and represent a brand. A good example is the Netflix Ta-dum sound. 1. Make It Fit: Just like making sure dishes are dishwasher safe, every part of our marketing needs to fit into our audience’s life easily. Our sounds, images, and words should work well together and be something people enjoy and can use without a botheration (or hateration, as Mary J. Bilge warns). 2. Easy to Use: Our marketing should be like dishes that you can put in the dishwasher and forget about. It means our brand message should be easy for people to understand and remember, just like easy-to-clean dishes. 3. Check Before You Buy: Just like you’d check if a dish is dishwasher safe before buying it, we need to think about whether our marketing messages and sonic branding will fit into our audience’s life. Will they like it? Is it easy for them to understand and remember? 4. Ready to Change: Sometimes, we might find out that something we thought was great (like a dish we thought was dishwasher safe but isn’t) doesn’t work for our audience. That’s when we need to be ready to change it for something better, just like replacing a dish with a new one that is dishwasher safe. So, the “dishwasher test” for our marketing means always making sure what we create fits easily and nicely into our audience’s lives, just like making sure our dishes can go in the dishwasher. If something doesn’t fit, we’re ready to change it to make sure our whole marketing puzzle stays beautiful and fun for everyone!

Not #BreakingNews A Match Made in Beast Mode! 💪📺 How much will this make MrBeast fans sign up for Amazon +MGM Studios? #BrandPartnerships #ContentInnovation

Successful brands like Apple make marketing look easy. Just like a duck swimming, there's more happening beneath the surface as it effortlessly glides across the pond: meticulous planning, research, insights, and drive every move, from product launches to store layouts. This unseen work propels brands forward, ensuring that their marketing efforts work and do so gracefully. It reminds us that what appears simple usually takes hard work, dedication, and strategic thinking. Strategies for Brand Success 📌 Understand your audience: Use analytics and feedback to inform every decision. 📌 Focus on user experience: Emotion, relevance, and utility make a positive, seamless user experience. 📌 Clear, simple messaging: Make your value proposition easy to understand. 📌 Innovative advertising: Be creative to stand out. Tell a story that connects emotionally with your audience. 📌 Justify premium pricing: Clearly explain the value behind a higher price. 📌 Reach new customers: Always look to expand your audience while retaining existing customers. 📌 Seamless integration across channels: Maintain brand consistency while tailoring messages to each channel's context. A well-designed user experience should make users feel at home, like ducks in water. They should navigate your website or app smoothly without getting flustered. This infographic from Gartner on customer centricity offers a great visualization. #userexperience #marketing

Took a quick scan of this insightful but long report on the Growth CMO and here a a few things that stand out so far: ➡️The operating environment for CMOs has evolved significantly, with economic disruptions and recessional climates impacting their strategies. ➡️Lack of resources (human, finance, and technology stack) alignment hinders effective interdepartmental collaboration. ➡️Insufficient access to essential data and technological tools, including AI, is a challenge for marketing teams. The report surveyed CMOs and Heads of Marketing from various organizations, with a significant representation from North America and Europe. The majority of respondents operate in the B2B sector, followed by organizations involved in both B2B and B2C. #GrowthMarketing #CMO

What's a take that has you like this?

Look at your funnel, now back to this guide, now back at your funnel, now back to this guide. Unfortunately, it isn’t magic, but if you start using strategic insights inspired by Old Spice’s charm, your conversion rates could soar like they’re enchanted. Imagine, if you will, a journey from the top of this funnel to the bottom, not on a horse, but on the wings of savvy marketing tactics. Get that TOFU.