Twitter Data-Mining Startup HipLogiq Nets $7 Million in Series B

HipLogiq, a Dallas, Texas, based marketing startup, announced on Monday it had raised $7 million in a Series B round of venture financing.

The new funds come courtesy of Hadron Global Partners, and follow HipLogiq’s $5 million Series A round from May of this year.

HipLogiq’s main business is centered around self-serve marketing for small and medium-sized companies as well as enterprise-level outfits, offering a tool that lets customers search Twitter for keywords and serve up ads or promotional offers based on the tweets. If someone on Twitter responds, a business could try to offer another coupon via HipLogiq for a group discount on items, providing incentive to retweet it to their followers and giving the promotion a chance to spread wider.

With the new financing, the company aims to expand its employee base from 20 to about 45, hiring a number of sales and marketing staff outside its Dallas headquarters — including people in California, New York and Atlanta, Ga.