In this week’s Internet Marketing Podcast Andy talks to Mike Berry, Lecturer at Imperial College Business School, visiting Professor at Hult Business School in London, Digital Consultant and author. They discuss Mike’s show and book on The Best of Global Digital Marketing – a selection of case studies about successful marketing campaigns from around the world. He then describes some of the campaigns and notes why they were so effective, such as Adobe’s live Photoshop prank and the launch of the Samsung S4 in Switzerland. He finishes by noting the importance of taking an integrated approach to marketing and identifies the typical features of a great campaign.
