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Janice Fraser
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The document discusses principles of the Lean Startup methodology. It advocates for building products through a process of experimentation and iterative customer feedback, rather than extensive upfront planning. Key principles include forming cross-functional product teams of design, development, and product management; prioritizing customer needs through rapid testing of assumptions; and planning work in short cycles to continuously learn and adjust the product vision.

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Lean Startup Product Teams Principles of Success Janice Fraser CEO, LUXr
© LUXR.CO MARCH 2013
TWEET! @clevergirl #LeanStartup cc @LUXRCO © LUXR.CO MARCH 2013
http://saptstrength.com/ © LUXR.CO MARCH 2013
sedonaweddingcakes.com © LUXR.CO MARCH 2013
freebestpictures.blogspot.com © LUXR.CO MARCH 2013
thekitchn.com © LUXR.CO MARCH 2013
brides.com © LUXR.CO MARCH 2013
brides.com © LUXR.CO MARCH 2013
sedonaweddingcakes.com brides.com brides.com © LUXR.CO MARCH 2013
LEAN Startup © LUXR.CO MARCH 2013
Build measure learn! © LUXR.CO MARCH 2013
© LUXR.CO MARCH 2013
Lean Startup is NOT Cheap Startup Fast Startup Shortcut Startup © LUXR.CO MARCH 2013
Lean Startup is... An approach for building companies that are creating new products and services in situations of extreme uncertainty. The approach advocates creating small products that test the entrepreneurʼs assumptions, and using customer feedback to evolve the product, thereby reducing waste. © LUXR.CO MARCH 2013
1. List your assumptions. 2. Understand your customers. 3. Experiment efficiently. 4. Adjust direction based on evidence. © LUXR.CO MARCH 2013
Lean Startup advocates experiments & learning © LUXR.CO MARCH 2013
Go backward to go forward. Learn Build Measure © LUXR.CO MARCH 2013
Think of it like this... TDD Test-driven product management A Lean Startup is a test-driven COMPANY © LUXR.CO MARCH 2013
Victory is measured in learning. © LUXR.CO MARCH 2013
RISK = UNVALIDATED EFFORT Plot the difference MAKE release MAKE release MAKE release THINK TIME © LUXR.CO MARCH 2013
RISK = UNVALIDATED EFFORT Lots of little wiggles TIME © LUXR.CO MARCH 2013
Each wiggle is a learning cycle. RISK = UNVALIDATED EFFORT MEASURE MAKE BUILD release BUILD TIME LEARN © LUXR.CO MARCH 2013
This will change how you think about your role, your work, your team, your process. © LUXR.CO MARCH 2013
© LUXR.CO MARCH 2013
Principles for Lean Startup Teams 1. Team first, then product. 2. PM + Dev + UX = 1 Product Team 3. Work out loud. 4. Make processes repeatable, then routine. 5. Donʼt get stuck in your happy place. 6. Invest in clarifying the problem. 7. Drive toward goals and measure outcomes. 8. Ideas are cheap. Have a lot of them. 9. Decide quickly. Hold decisions lightly. 10. Donʼt carry the past. © LUXR.CO MARCH 2013
Team first, then product © LUXR.CO MARCH 2013
Team first, then product • Not just whoʼs on the team, but how they work together (no ninjas, gurus, rockstars!) • Invest time in developing productive relationships © LUXR.CO MARCH 2013
2013 scandev 10 principles keynote
Chris Min 10 years as CEO, Wharton MBA, Silicon Valley trained
Burning social capital © LUXR.CO MARCH 2013
Team first, then product • Not just whoʼs on the team, but how they work together (no ninjas, gurus, rockstars!) • Invest time in developing productive relationships • Continuous process improvement © LUXR.CO MARCH 2013
Why does this matter to Lean Startups? • Most of your decisions as a team, as a company, will be wrong. • Flexible teams can solve almost any problem. • Respectful, trusting team wastes little time on pettiness, gossip, arguments © LUXR.CO MARCH 2013
Lean Startup teams believe in... (from Lean Manufacturing and Extreme Programming) Simplicity Courage Trust Process Continuous Improvement © LUXR.CO MARCH 2013
The Influence of Agile “The courage to speak truths, pleasant or unpleasant, fosters communication and trust. “The courage to discard failing solutions and seek new ones encourages simplicity. “The courage to seek real, concrete answers creates feedback.” © LUXR.CO MARCH 2013
If you get the team right, you’ll find your way to the right product. © LUXR.CO MARCH 2013
Dev + PM + UX = 1 team No “Product Owner” © LUXR.CO MARCH 2013
Dev Dev Dev Dev Dev Dev Dev © LUXR.CO MARCH 2013
Learning culture Small increments of working code Standup Short development User Stories Dev cycles Dev Dev Testing early & Refactor often Dev Dev Continuous Dev Integration Dev Product Owner Retrospectives Lightweight communication over written specifications © LUXR.CO MARCH 2013
© LUXR.CO MARCH 2013
Dev Dev Dev Dev Dev Dev Dev © LUXR.CO MARCH 2013
Dev Dev Dev Dev Dev Dev Dev © LUXR.CO MARCH 2013
} Rest Dev of Dev Dev the Dev Dev World Product Owner Dev Dev © LUXR.CO MARCH 2013
BLAME } Rest Dev of Dev Dev the Dev Dev World Dev Dev © LUXR.CO MARCH 2013
BURNOUT } Rest Dev of Dev Dev the Dev Dev World Dev Dev © LUXR.CO MARCH 2013
SHARED OWNERSHIP blah blah blah blah blah blah blah blah PRODUCT IDEAS UX & Design De /PM v& Biz En g • Credit for this idea goes to Tim McCoy, now at Pivotal Labs © LUXR.CO MARCH 2013
Design + Product Management + Development = 1 product team © LUXR.CO MARCH 2013
DESIGN Empathizer-in-Chief Understand the customer at an expert level. Define and prioritize customer problems. Translate high-value needs into product. ➡ Design is a strategic problem-solving role, not merely an aesthetic role. © LUXR.CO MARCH 2013
DEVELOPMENT “Raise high the roof” Envision the best possible solutions based on available technology. Match code to problem and desired (ie, measurable) outcomes. ➡ Developer is a creative and experimentation role, as well as an execution role © LUXR.CO MARCH 2013
PM & BUSINESS Scales of Justice Identify the business the value in customer needs. Make fast, concrete decisions despite inadequate evidence and conflicting priorities. ➡ Decison-making is a service role, not an ownership role © LUXR.CO MARCH 2013
When things go wrong, thereʼs no one to blame but ourselves...and thatʼs okay. © LUXR.CO MARCH 2013
When to use this model ➡ DO use this model when developing a new product in situations of extreme uncertainty (ie, successive failures are likely) ➡ DO NOT use this model when you need to defer failure risk onto an external party (ie, in professional services) © LUXR.CO MARCH 2013
Don’t carry the past. © LUXR.CO MARCH 2013
© LUXR.CO MARCH 2013
Tom Conrad Grew Pandora from 10 people to IPO © LUXR.CO MARCH 2013
© LUXR.CO MARCH 2013
© LUXR.CO MARCH 2013
© LUXR.CO MARCH 2013
© LUXR.CO MARCH 2013
Pandora-Style Planning • Whole company (up to 6 ppl), every 60 or 90 days. • Ahead of the meeting, everyone submits requests to the CEO/ CTO, with the prompt “We would be stupid not to…” • Submit each idea as a slide, with a headline and a few bullet points to explain. • 70-100 items. CEO/CTO de-duplicates and assigns a $-value that represents the amount of effort • “Dollars” are created in an amount that represents current capaticy, divided equally among the 6 participants. • Day-long working session to “shop” for the most important items. • Chuck the unfunded. Group the fully funded, nearly funded, radically under-funded. • Discuss and bargain until you have a set of fully funded items. © LUXR.CO MARCH 2013
Friday, before I left for this conference. © LUXR.CO MARCH 2013
© LUXR.CO MARCH 2013
WHICH LEADS US TO Icebox Zero © LUXR.CO MARCH 2013
Icebox Zero • User stories go stale after 60 days. • Rewrite as high-level objectives and put those into the 60-day planning process. • When the high-level objectives are “funded”, rewrite the stories...better, stronger, more relevant, based on newest learning and metrics. © LUXR.CO MARCH 2013
Thank you! happiness@luxr.co #LeanStartup cc @LUXRCO, @clevergirl © LUXR.CO MARCH 2013

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Tokyo 1 day (日本語)Tokyo 1 day (日本語)
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Lean Product design is the New MarketingLean Product design is the New Marketing
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Ux Practice for Lean Startups, ux londonUx Practice for Lean Startups, ux london
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Discuss Design Without Losing Your MindDiscuss Design Without Losing Your Mind
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2014 future of product management2014 future of product management
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2015 Lean Startup Conference - Leaders' Guide Workshop2015 Lean Startup Conference - Leaders' Guide Workshop
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2015 Balanced Teams: Product Management, Engineering, UX Design2015 Balanced Teams: Product Management, Engineering, UX Design
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2013 products are hard keynote.key2013 products are hard keynote.key
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2012 Products Are Hard Keynote Address2012 Products Are Hard Keynote Address
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2014 iGap - assumptions and experiments2014 iGap - assumptions and experiments
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Sticky Strategy, CCA EditionSticky Strategy, CCA Edition
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Lean User Experience SurveyLean User Experience Survey
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Lean ux warm_gunLean ux warm_gun
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LUXr 1-day workshop, June 13, 2012 [San Francisco] by LUXr, has 112 slides with 1235 views.User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups. Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, June 13, 2012 [San Francisco]LUXr 1-day workshop, June 13, 2012 [San Francisco]
LUXr 1-day workshop, June 13, 2012 [San Francisco]
LUXr
112 slides•1.2K views
LUXr 1-day workshop, July 18, 2012 [San Francisco] by LUXr, has 105 slides with 1148 views.User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups. Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, July 18, 2012 [San Francisco]LUXr 1-day workshop, July 18, 2012 [San Francisco]
LUXr 1-day workshop, July 18, 2012 [San Francisco]
LUXr
105 slides•1.1K views
LUXr 1-day workshop, Fri September 28, 2012 [San Francisco] by LUXr, has 98 slides with 1024 views.User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups. Join Kate Rutter (@intelleto), Master Coach and Co-Founder at LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, Fri September 28, 2012 [San Francisco]LUXr 1-day workshop, Fri September 28, 2012 [San Francisco]
LUXr 1-day workshop, Fri September 28, 2012 [San Francisco]
LUXr
98 slides•1K views
Design a passion project in three hours using Lean Start-up methods by Kate Rutter, has 74 slides with 4447 views.This document summarizes a workshop on designing a passion product using lean startup methods in 3 hours. The workshop covered defining users and their needs through personas and brainstorming uses and features. It emphasized the importance of rapidly prototyping and testing ideas to validate assumptions. Participants worked in pairs to develop a product narrative, dashboard of metrics, and 3-minute pitch for a minimum viable product. The goal was to have an initial concept that could be built upon after validating it with potential customers.
Design a passion project in three hours using Lean Start-up methodsDesign a passion project in three hours using Lean Start-up methods
Design a passion project in three hours using Lean Start-up methods
Kate Rutter
74 slides•4.4K views
LUXr 1-day workshop, Wed November 07, 2012 [San Francisco] by LUXr, has 106 slides with 1343 views.User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups. Join Tristan Kromer (@trikro), Master Coach and Co-Founder at LUXr, to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, Wed November 07, 2012 [San Francisco]LUXr 1-day workshop, Wed November 07, 2012 [San Francisco]
LUXr 1-day workshop, Wed November 07, 2012 [San Francisco]
LUXr
106 slides•1.3K views
2013 Products Are Hard - Melbourne! Keynote Address by Janice Fraser, has 80 slides with 2579 views.The document discusses the Lean Startup methodology. It describes Lean Startup as an approach for building companies creating new products and services in situations of uncertainty. Key principles of Lean Startup include building small products to test assumptions with customers and using feedback to evolve the product. Lean Startup advocates for experiments and learning through a process of building, measuring, and learning from results to iteratively improve. The document outlines principles for Lean Startup teams, including focusing on the team before the product and making decisions quickly while holding them lightly.
2013 Products Are Hard - Melbourne! Keynote Address2013 Products Are Hard - Melbourne! Keynote Address
2013 Products Are Hard - Melbourne! Keynote Address
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80 slides•2.6K views
LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, Ju... by LUXr, has 144 slides with 8014 views.User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 2-day workshop for Startup Hawaii, held in June 2012. The workshop is called Crushing the Boulder: User Experience in Lean Startups. Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, Ju...LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, Ju...
LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, Ju...
LUXr
144 slides•8K views
Avanzalis. We found the secret by Jose Carlos Ramos, has 8 slides with 521 views.The document summarizes key learnings from the 3rd annual meeting of Avanzalis Knowledge Associates International. It discusses the organization's values of honesty, effort, meritocracy, optimism, and teamwork. It emphasizes that success requires seniority, hard work, and implementing knowledge-intensive and scalable business models. It provides examples of some of Avanzalis' projects and references other successful organizations and entrepreneurs.
Avanzalis. We found the secretAvanzalis. We found the secret
Avanzalis. We found the secret
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8 slides•521 views
User Experience for Lean Startups Mar 17 by Lane Goldstone, has 86 slides with 1564 views.User Experience for Lean Startups Saturday, March 17, 2012 Carbon Five, Santa Monica CA Instructor: Lane Halley This workshop contains four topics: - Lean UX Basics - Customer Development Interviews & Generative Research - Developing product and interface ideas - Quantitative and Qualitative Evaluation http://luxr.co/programs/workshops/ http://lux4leanstartups4-eorg.eventbrite.com/
User Experience for Lean Startups Mar 17User Experience for Lean Startups Mar 17
User Experience for Lean Startups Mar 17
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86 slides•1.6K views
LUXr 1-day workshop, May 14, 2012 [San Francisco] by LUXr, has 94 slides with 826 views.User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups. Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, May 14, 2012 [San Francisco]LUXr 1-day workshop, May 14, 2012 [San Francisco]
LUXr 1-day workshop, May 14, 2012 [San Francisco]
LUXr
94 slides•826 views
2013 04-13 gitpro by Tristan Kromer, has 72 slides with 1110 views.My presentation at GITPRO 2013 conference. Didn't get through all the slides...distracted by the great Q&A!
2013 04-13 gitpro2013 04-13 gitpro
2013 04-13 gitpro
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Realify your Secret Idea with Lean Startup Methods by Kate Rutter, has 63 slides with 1366 views.Admit it. Inside you there is a secret product idea. Yet it falls prey to that deadly statement: “Someday, when I have more time…” In an action-packed 180 minutes, you’ll “realify” it: get that idea out and into the world. This session is about skill-building through personal expression; a structured and engaging way to get hands-on with design methods from the Lean UX / Lean Startup world and explore an idea that is personally meaningful. These techniques are directly and immediately applicable to UX design in the enterprise, startups and mid-sized companies.
Realify your Secret Idea with Lean Startup MethodsRealify your Secret Idea with Lean Startup Methods
Realify your Secret Idea with Lean Startup Methods
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63 slides•1.4K views
UX for Lean Startups May 23 by Lane Goldstone, has 86 slides with 1521 views.User Experience for Lean Startups Saturday, May 23, 2012 Coport, Newport Beach CA Instructor: Lane Halley This workshop contains four topics: - Lean UX Basics - Customer Development Interviews & Generative Research - Developing product and interface ideas - Quantitative and Qualitative Evaluation http://luxr.co/programs/workshops/ http://ux4leanstartupsmay23.eventbrite.com/
UX for Lean Startups May 23UX for Lean Startups May 23
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86 slides•1.5K views
LUXr 1-day workshop, April 27, 2012 [San Francisco] by LUXr, has 96 slides with 1035 views.User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups. Join the the LUXr team to learn Lean Startup methods that help you both make the right product, and make your product right.
LUXr 1-day workshop, April 27, 2012 [San Francisco]LUXr 1-day workshop, April 27, 2012 [San Francisco]
LUXr 1-day workshop, April 27, 2012 [San Francisco]
LUXr
96 slides•1K views
UX for Lean Startups May 19 by Lane Goldstone, has 85 slides with 1429 views.User Experience for Lean Startups Saturday, May 19, 2012 Atomic Object, Grand Rapids MI Instructor: Lane Halley This workshop contains four topics: - Lean UX Basics - Customer Development Interviews & Generative Research - Developing product and interface ideas - Quantitative and Qualitative Evaluation http://luxr.co/programs/workshops/ http://ux4leanstartupmay19.eventbrite.com/
UX for Lean Startups May 19UX for Lean Startups May 19
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Lane Goldstone
85 slides•1.4K views

More from Janice Fraser (11)

Psychology of confidence (for f+f) by Janice Fraser, has 23 slides with 1509 views.I used to think that confidence was like a room that I wanted to be able to walk into anytime. After a deep dive into the psychology of confidence, I know that the opposite is true - when I'm not confident, it's like I'm trapped in an Escape Room challenge, and all I need to do is solve the puzzle. Here's what I learned.
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Accepting the Truth at Work: 3 Practical Tools by Janice Fraser, has 55 slides with 3355 views.Mind the Product, 2018 London. This talk provides three practical tools that product leaders can use to uncover, accept, and act on what is true—so that you can be less grumpy and more effective at work. Because isn't that what we all enjoy? The feeling that we're doing good work, and that it's working? (UBAD Model for Buy-In by Janice Fraser is licensed under Creative Commons Attribution-NoDerivatives License 4.0 International.)
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2014 Trends in Retail: How startups are disrupting the retail landscape by Janice Fraser, has 33 slides with 1354 views.Silicon Valley-style tech startups are disrupting everything from hair color & nail polish to fashion design and durable products. This is a quick look at some of the most interesting trends. Mostly pictures, not a lot of words.
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2014 design for innovation by Janice Fraser, has 69 slides with 1125 views.One idea about how to create innovation, as played out through a radically innovative K-12 school in San Francisco. Mostly pictures, not a lot of words.
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10 principles of Lean UX10 principles of Lean UX
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2014 design for innovation by Janice Fraser, has 69 slides with 1125 views.One idea about how to create innovation, as played out through a radically innovative K-12 school in San Francisco. Mostly pictures, not a lot of words.
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1 slide•2.9K views
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108 slides•6.1K views
Women in Tech (& design) by Janice Fraser, has 35 slides with 2976 views.The document discusses the concept of stereotype threat, where a person's performance and ability can be negatively impacted by the fear of confirming a negative stereotype about their social group. It describes how stereotype threat can cause increased anxiety and vigilance when success is important, diminishing performance. The threat occurs even if the stereotype is not real. The document provides tips for reducing stereotype threat, such as using neutralizing language, changing one's internal narrative, and aiming for critical masses of underrepresented groups. It advocates confronting stereotypes directly and owning one's abilities and opportunities.
Women in Tech (& design)Women in Tech (& design)
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Janice Fraser
35 slides•3K views
New Context Conference: Intro to Lean UX by Janice Fraser, has 28 slides with 1763 views.The document introduces the concept of lean startup and lean UX. It discusses how Steve Blank introduced the idea of customer development in 2006 and how in 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter book distilling the concept into "Customer Development in One Page", focusing on making incremental product releases to learn from customers and reduce waste. The document then explains how UX cycles fit into the lean startup process through generative research, prototyping, and usability testing to optimize user activation, retention, and identify high-value problems. It outlines 10 principles of lean UX, including having cross-functional product teams, externalizing work, and validating hypotheses through user research.
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Janice Fraser
28 slides•1.8K views
Lean ux deck_aux_120410 by Janice Fraser, has 22 slides with 2432 views.This document summarizes a Lean UX Intensive workshop presented by Janice Fraser in November 2010. It introduces lean UX principles and methods for incorporating user experience design into agile development processes. Key points covered include defining designers as anyone who makes product decisions, focusing on solving the right problem rather than specific features, and using lightweight UX methods like sketching, prototyping, and usability testing to frequently get customer feedback.
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2013 scandev 10 principles keynote

  • 1. Lean Startup Product Teams Principles of Success Janice Fraser CEO, LUXr
  • 2. © LUXR.CO MARCH 2013
  • 3. TWEET! @clevergirl #LeanStartup cc @LUXRCO © LUXR.CO MARCH 2013
  • 4. http://saptstrength.com/ © LUXR.CO MARCH 2013
  • 5. sedonaweddingcakes.com © LUXR.CO MARCH 2013
  • 6. freebestpictures.blogspot.com © LUXR.CO MARCH 2013
  • 7. thekitchn.com © LUXR.CO MARCH 2013
  • 8. brides.com © LUXR.CO MARCH 2013
  • 9. brides.com © LUXR.CO MARCH 2013
  • 10. sedonaweddingcakes.com brides.com brides.com © LUXR.CO MARCH 2013
  • 11. LEAN Startup © LUXR.CO MARCH 2013
  • 12. Build measure learn! © LUXR.CO MARCH 2013
  • 13. © LUXR.CO MARCH 2013
  • 14. Lean Startup is NOT Cheap Startup Fast Startup Shortcut Startup © LUXR.CO MARCH 2013
  • 15. Lean Startup is... An approach for building companies that are creating new products and services in situations of extreme uncertainty. The approach advocates creating small products that test the entrepreneurʼs assumptions, and using customer feedback to evolve the product, thereby reducing waste. © LUXR.CO MARCH 2013
  • 16. 1. List your assumptions. 2. Understand your customers. 3. Experiment efficiently. 4. Adjust direction based on evidence. © LUXR.CO MARCH 2013
  • 17. Lean Startup advocates experiments & learning © LUXR.CO MARCH 2013
  • 18. Go backward to go forward. Learn Build Measure © LUXR.CO MARCH 2013
  • 19. Think of it like this... TDD Test-driven product management A Lean Startup is a test-driven COMPANY © LUXR.CO MARCH 2013
  • 20. Victory is measured in learning. © LUXR.CO MARCH 2013
  • 21. RISK = UNVALIDATED EFFORT Plot the difference MAKE release MAKE release MAKE release THINK TIME © LUXR.CO MARCH 2013
  • 22. RISK = UNVALIDATED EFFORT Lots of little wiggles TIME © LUXR.CO MARCH 2013
  • 23. Each wiggle is a learning cycle. RISK = UNVALIDATED EFFORT MEASURE MAKE BUILD release BUILD TIME LEARN © LUXR.CO MARCH 2013
  • 24. This will change how you think about your role, your work, your team, your process. © LUXR.CO MARCH 2013
  • 25. © LUXR.CO MARCH 2013
  • 26. Principles for Lean Startup Teams 1. Team first, then product. 2. PM + Dev + UX = 1 Product Team 3. Work out loud. 4. Make processes repeatable, then routine. 5. Donʼt get stuck in your happy place. 6. Invest in clarifying the problem. 7. Drive toward goals and measure outcomes. 8. Ideas are cheap. Have a lot of them. 9. Decide quickly. Hold decisions lightly. 10. Donʼt carry the past. © LUXR.CO MARCH 2013
  • 27. Team first, then product © LUXR.CO MARCH 2013
  • 28. Team first, then product • Not just whoʼs on the team, but how they work together (no ninjas, gurus, rockstars!) • Invest time in developing productive relationships © LUXR.CO MARCH 2013
  • 30. Chris Min 10 years as CEO, Wharton MBA, Silicon Valley trained
  • 31. Burning social capital © LUXR.CO MARCH 2013
  • 32. Team first, then product • Not just whoʼs on the team, but how they work together (no ninjas, gurus, rockstars!) • Invest time in developing productive relationships • Continuous process improvement © LUXR.CO MARCH 2013
  • 33. Why does this matter to Lean Startups? • Most of your decisions as a team, as a company, will be wrong. • Flexible teams can solve almost any problem. • Respectful, trusting team wastes little time on pettiness, gossip, arguments © LUXR.CO MARCH 2013
  • 34. Lean Startup teams believe in... (from Lean Manufacturing and Extreme Programming) Simplicity Courage Trust Process Continuous Improvement © LUXR.CO MARCH 2013
  • 35. The Influence of Agile “The courage to speak truths, pleasant or unpleasant, fosters communication and trust. “The courage to discard failing solutions and seek new ones encourages simplicity. “The courage to seek real, concrete answers creates feedback.” © LUXR.CO MARCH 2013
  • 36. If you get the team right, you’ll find your way to the right product. © LUXR.CO MARCH 2013
  • 37. Dev + PM + UX = 1 team No “Product Owner” © LUXR.CO MARCH 2013
  • 38. Dev Dev Dev Dev Dev Dev Dev © LUXR.CO MARCH 2013
  • 39. Learning culture Small increments of working code Standup Short development User Stories Dev cycles Dev Dev Testing early & Refactor often Dev Dev Continuous Dev Integration Dev Product Owner Retrospectives Lightweight communication over written specifications © LUXR.CO MARCH 2013
  • 40. © LUXR.CO MARCH 2013
  • 41. Dev Dev Dev Dev Dev Dev Dev © LUXR.CO MARCH 2013
  • 42. Dev Dev Dev Dev Dev Dev Dev © LUXR.CO MARCH 2013
  • 43. } Rest Dev of Dev Dev the Dev Dev World Product Owner Dev Dev © LUXR.CO MARCH 2013
  • 44. BLAME } Rest Dev of Dev Dev the Dev Dev World Dev Dev © LUXR.CO MARCH 2013
  • 45. BURNOUT } Rest Dev of Dev Dev the Dev Dev World Dev Dev © LUXR.CO MARCH 2013
  • 46. SHARED OWNERSHIP blah blah blah blah blah blah blah blah PRODUCT IDEAS UX & Design De /PM v& Biz En g • Credit for this idea goes to Tim McCoy, now at Pivotal Labs © LUXR.CO MARCH 2013
  • 47. Design + Product Management + Development = 1 product team © LUXR.CO MARCH 2013
  • 48. DESIGN Empathizer-in-Chief Understand the customer at an expert level. Define and prioritize customer problems. Translate high-value needs into product. ➡ Design is a strategic problem-solving role, not merely an aesthetic role. © LUXR.CO MARCH 2013
  • 49. DEVELOPMENT “Raise high the roof” Envision the best possible solutions based on available technology. Match code to problem and desired (ie, measurable) outcomes. ➡ Developer is a creative and experimentation role, as well as an execution role © LUXR.CO MARCH 2013
  • 50. PM & BUSINESS Scales of Justice Identify the business the value in customer needs. Make fast, concrete decisions despite inadequate evidence and conflicting priorities. ➡ Decison-making is a service role, not an ownership role © LUXR.CO MARCH 2013
  • 51. When things go wrong, thereʼs no one to blame but ourselves...and thatʼs okay. © LUXR.CO MARCH 2013
  • 52. When to use this model ➡ DO use this model when developing a new product in situations of extreme uncertainty (ie, successive failures are likely) ➡ DO NOT use this model when you need to defer failure risk onto an external party (ie, in professional services) © LUXR.CO MARCH 2013
  • 53. Don’t carry the past. © LUXR.CO MARCH 2013
  • 54. © LUXR.CO MARCH 2013
  • 55. Tom Conrad Grew Pandora from 10 people to IPO © LUXR.CO MARCH 2013
  • 56. © LUXR.CO MARCH 2013
  • 57. © LUXR.CO MARCH 2013
  • 58. © LUXR.CO MARCH 2013
  • 59. © LUXR.CO MARCH 2013
  • 60. Pandora-Style Planning • Whole company (up to 6 ppl), every 60 or 90 days. • Ahead of the meeting, everyone submits requests to the CEO/ CTO, with the prompt “We would be stupid not to…” • Submit each idea as a slide, with a headline and a few bullet points to explain. • 70-100 items. CEO/CTO de-duplicates and assigns a $-value that represents the amount of effort • “Dollars” are created in an amount that represents current capaticy, divided equally among the 6 participants. • Day-long working session to “shop” for the most important items. • Chuck the unfunded. Group the fully funded, nearly funded, radically under-funded. • Discuss and bargain until you have a set of fully funded items. © LUXR.CO MARCH 2013
  • 61. Friday, before I left for this conference. © LUXR.CO MARCH 2013
  • 62. © LUXR.CO MARCH 2013
  • 63. WHICH LEADS US TO Icebox Zero © LUXR.CO MARCH 2013
  • 64. Icebox Zero • User stories go stale after 60 days. • Rewrite as high-level objectives and put those into the 60-day planning process. • When the high-level objectives are “funded”, rewrite the stories...better, stronger, more relevant, based on newest learning and metrics. © LUXR.CO MARCH 2013
  • 65. Thank you! happiness@luxr.co #LeanStartup cc @LUXRCO, @clevergirl © LUXR.CO MARCH 2013

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