Disney Builds Entire 8-Bit Street for 'Wreck-It Ralph'

Disney Builds Entire 8-Bit Street for 'Wreck-It Ralph'

Fun work by sculptor Aden Hynes

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters.

Disney tricked out an entire London street with cool 8-bit props to promote Wreck-It Ralph, its feature-film-length chunk of nerdbait whose retro visual style was reflected by the sculptures in Disney's exhibit. Sculpting in 8-bit can be tricky, and the necessary lack of detail can make it hard to tell what things are sometimes. So I'm glad sculptor Aden Hynes kept things simple—water flowing from a pipe, pigeons, a car—to draw in people who might not ordinarily respond to old video-game graphics. Maybe once they clear all that stuff out of there, they'll pave everything with yellow bricks when it's time to shill Oz: The Great and Powerful.

Subscribe to keep reading

Subscribe now for unlimited access to exclusive insider reporting, events and more.