Marketing lesson: Social media marketing

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Advice on improving social media marketing results, from some of the best in the business:

Post in “micro-opportunity” windows. Based on the way meetings are scheduled and conducted, many businesspeople are checking their social media accounts just before and after the top of the hour or bottom of the hour. Deploy [your social media marketing] in these micro-opportunity windows. – Jay Baer, founder of Convince & Convert

Limit your social media platforms. Find three or four social media platforms where you can build the strongest presence that will be most beneficial for your business. – John Lee Dumas, founder and host of EntrepreneurOnFire

Allow employees to advocate for your business. Wouldn’t it be great if all of your sales and marketing people shared content from your company’s account? Help your company reach more people and help your sales and marketing folks better brand your company in social media. – Neal Schaffer, president of Windmills Marketing

Attend live events. Get out of the office to meet the people with whom you’re connected online, and make new connections that you can bring to your social networks. – Jeff Korhan, author of “Built-In Social: Essential Social Marketing Practices for Every Small Business”

Connect with Twitter’s mobile users. A lot of people don’t realize that you can target promoted posts just for smartphones. By targeting people while they’re on their mobile devices, you catch them while they’re out and about, and, hopefully, near your business. – Jamie Turner, founder of 60 Second Marketer