Gartner has released a special annual report of the Hype Cycle, representing an annual assessment of maturity of more than 1,900 technologies and trends in information security and IT. Gartner Hype Cycle for cloud computing 2012 model helps companies understand the perspective of further development of technologies and their market demand.

Gartner Hype Cycles for Cloud Computing 2012 provides a graphic representation statement of the maturity and adoption of technologies and applications, and how they are subject to potentially solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives you a view of how technology or implementation will evolve over time, providing a sound source of insight to manage deployment within the context of your business specific goals.

Despite the fact that almost every vendor offers a strategy for cloud computing, few have been able to show that their strategies are centralized cloud. In addition, some vendors’ solutions can do to tighten the entire technological sphere in the “valley of disappointments.”

“Confusion remains the norm,” Gartner’s report states about the cloud computing industry. “Many misconceptions exist around potential benefits, pitfalls and, of course, cost savings. Cloud is often part of cost-cutting discussions, even though its ability to cut costs is not a given. There are also many reasons to talk about the capabilities enabled by cloud computing: agility, speed and innovation. These are the potential benefits that can be overlooked if hype fatigue sets in.”

In addition, experts predict that in the near future, many of the technologies will further transform. For example, within two years virtualization will undergo significant changes. In next 2 to 5 years there will need to significant change in the big data, advertising in a cloud, cloud computing, PaaS, and public clouds, but for the development of the community cloud, DevOps, a hybrid cloud infrastructure and real-time should be ready for mass adoption by next 5 to 10 years.

The report suggested that big data will be under the careful study and can caused massive advertising campaign in the market. It is expected that the big data would reach the “peak of inflated expectations” as early as 2012, but if the technology does not justify the hopes which it lay, it eventually reaches a “valley of disappointment.”

Other highlights include:

• Organizations will quickly master the purchase of software as a service (SaaS). This allows the firm Gartner predicted that by the year 2015, more than 50 percent of enterprises will be used SaaS applications for their business strategy. It is also expected that by 2014 the cloud e-mail will be used in 10 percent of organizations, which is reduced by half compared with the forecast given in the previous hype cycle.
• Several elements including overcoming IT and capital budget-based limitations, aligning IT more with big data and gaining greater insights through analytics will be driving factors for SaaS adoption.
• Big data in 2-5 years will have a transformative impact on the organization and to give appropriate feedback; by 2015 it will allow companies who have mastered the technology to beat competitors by 20 percent for all existing financial metrics.
• Markets of cloud management business processes (bpmPaaS) will increased annually by 25 percent and 40 percent of those using the BPM have already implemented BPM in the cloud.
• Corporate customers are showing increased interest in cloud solutions for Master Data Management (MDM). Such solutions (MDM-in-the-Cloud) are getting additional interest from buyers.  Leading suppliers such as Cognizant, Data Scout, IBM, Informatica, Oracle and Orchestra Networks are among those with MDM-in-the-cloud solutions.
• By 2014, the personal cloud will replace the PC as main data management of user’s digital life.
• According to Gartner, private cloud computing are among the greatest interest among enterprises, 75 percent of those surveyed by Gartner reported that by 2014 they are planning to launch a strategy in this area.
• More than 50 percent of virtualized workloads are based on the x86 based architecture, and this share is expected to increase to 75 percent by 2015.

Gartner believes that by 2015 we should not expect that the proposals for PaaS become mainstream in the market. But the SaaS model is the most promising technology. Analysts warn that in the next two years all applications based on SaaS can be a low-cost; although for a long time it may be more expensive than software installed on computers in your organization.