9 Easy Ways to Increase Your Authority & Influence as a Marketer

I think it goes without saying that just about everyone in the digital marketing space is looking to become an influencer in one way or another.

Whether you want to improve your authority amongst potential clients, find yourself speaking at a conference, or even publish your own book, you first need to build your overall authority and influence.

Over a decade ago, I started off on a journey in digital marketing that was based almost completely on building my influence as an SEO and Social Media Marketer, so I wanted to share some of the things that have worked for me over the years.

“Influence will lead marketing efforts by 2020,” according to Ted Coine. “It’s the most effective form of ‘advertising’ there is…”

1. Write About News or Features

Whether it’s on your own blog, a third party site like LinkedIn or Medium, or guest writing on a site like Search Engine Journal, I strongly believe writing is one of the core ways to build your influence.

I also think one of the key angles you should write about is to cover news and review features from various sites, tools, or communities, both in beta and just being released. Not only does it keep your name visible in the most current of topics, it also allows you to provide one of the most valuable aspects of an influencer; the cliff notes we all care about.

Tips to improve your success:

• Follow the Developer and Support sections of all the platforms or services related to your business or expertise. I cannot count the number of times we have found developers talking openly about coming features or explaining how existing features work in a way that was unknown to the masses, allowing me the opportunity to write about these before most people even knew they existed. Additionally, this allows you to identify areas of discussion where people are looking for guidance and show you which articles would make you the most helpful and influential.
• Work to join any Beta programs available which give you access to features well before anyone else. Even if they are not advertising a program, spend some time connecting with developers and then ask them to be included in any testing. I have been in Beta programs for Google, Digg, Reddit, StumbleUpon, Yahoo Buzz, and many others over the years, which definitely helped with my influence as a Social Media Marketer and an SEO.
• Make sure to not only write about a specific news event or feature but also add in a personal expert commentary, summarizing how the news or feature would benefit your readers. This is essential to increasing your influence and authority, as it shows not only that you are following the news and features, but that you have enough overall understanding and expertise to have an opinion and comment about them.

Finish reading the rest on Search Engine Journal here - https://www.searchenginejournal.com/influence-authority-marketing/205480/