If Designcrowd will have a look at some of the contest I have entered, they will see that a lot, if not all, the client has chosen a winner using exactly the overuse and cliché designs the article is about asking about. Why should anyone bother to put in the required effort when the clients do not know the difference.

This is a good article and all aspiring designers would do well to take note. However, unfortunately, this is exactly what a great many of DesignCrowds Project Owners seem to want! (generic design) Because this is the type of thing they see other companies in their industry using, so they think that's what they need. If Aaron Draplin, Lance Wyman or Michael Beirut were to enter these contests, they would probably lose more than they would win for exactly this reason. The vast majority of Contest Owners judging the contest's and picking the winner's do not have the first clue about what good design is. If you want to be a good designer you should heed the advice on this page, if however, you want to win DesignCrowd contests, ignore it.

Totally agree with all the comments above. I sometimes spend many hours to draw, scan and finalise my unique design on the computer and get no response whatsoever from the contest holder.. But sometimes I create a logo in 15 minutes and win. A couple of days ago a client complimented my originality but said that they would prefer a happy abstract human figure that we're trying so hard to avoid when designing.

passion or earnings. i guess most of the designers are here for the latter.

I totally agree with above feedback of designers cause in DesignCrowd winning design is always over used logos and when we put our effort to make original unique design it won't get any feedback from client and eliminated. I think you should put issue on designs that are exactly 100% same to the existing designs.

I strongly agree with some of the above comments, I often think very long time to get unique and original design but what I get? yes really the design I submitted was rejected, otherwise when I made a very simple logo it is often win like now I just made a letter and accompanied the box and I won. now I want to ask if the font is feasible for the report? please give feedback?

@thedsignmate29 - Thanks for your feedback and congratulations on winning your project. If your concern is still unresolved, then our designer support team are there to help you, just complete the contact form: https://www.designcrowd.com/contact.

The client chooses a winner in the generic or copy logo design concepts.Why is not the necessary steps taken against the client?

stop reporting generic report. cause if u report generic design they have a lot of work. and this is why they are gonna deactivate ur Id. if u report u will be deactivated....Says "Julien" designcrowd admins are just sleeping. soon this site is going to be a generic space.

HI Design crowd , Clients always select generic designs and lots of designer still use overused concept, if client need designs simple and with letter then what is the meaning of this links , its really hard nowdays to work and earn in design crowd.. just because always received a generic complain .if client select criteria to have a design in only text or in initial then we cant use some shapes to designs as they all shapes and simple designs are in this link and we cant create and loose the contest, and when we see winner its always new designer who ignore this list and create overuse. its totally effect our earning.

yes..is true sarah

Agree with all of the comments above and there is no point in reporting the generic designs in Design crowd now. They are sleeping on it. Used to love the designs coming through about an year ago but now its almost half of the contests are getting generic designs. It snot the client fault since they have little knowledge about design guidelines. Now only 99Designs are checking each and every design for quality and respecting the feedback from orginal designers. Design crowd is becoming a just another common designers workplace who designs just for money just like Fiver

I agree with previous comment, Please stop report for Generic design. Because every designer work or create much design for One win. So please report same design not Generic design.

ok

thoughful indeed,

This rules are quite different views from the clients....any way ...rules are what it is....

It's almost impossible to create a completely unique design without using generic elements

I f it so happend, client want to change the company name but want to keep the element from the previous logo. then,why the design considered as a generic logo ?