Insta Stories Pon de Replay
Instagram announced a new feature that gives users the choice to share a replay of their live video to IG Stories. Previously, live videos disappeared at the end of the broadcast unless you saved them, then you’d have to repost to your profile. With the new update, users now have the option to share the video via IG Stories or save/discard it as before. What does this mean for marketers? Since videos can stay up longer, this may attract larger audiences to your content. It gives your followers enough time to watch your videos and allows them to catch up on anything they missed — keeping more people in the know.
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