Planet Fashion TV Presents Swim Weekend 2017

Planet Fashion, one of the nation’s leading fashion media and production companies, has announced its sizzling showcase of next season's sexiest swimwear as part of a three-night cutting-edge fashion phenomenon featuring today’s iconic designers and some of the nation's most buzzworthy bikini brands.

Planet Fashion Presents Swim Weekend will take place Thursday, July 20th through Saturday, July 22nd at the renowned SLS South Beach and Hyde Beach, located on Collins Avenue, with doors opening for each nightly runway show at 7:00 p.m.

Industry aficionados who descend on South Florida each year for Miami’s Swim Week are already requesting front row seats for the inaugural event featuring exclusive presentations by Versace, Roberto Cavallii and DSquared2, among other leading designers, whose latest creations will be adorning some of today’s top runway and swimwear models.

The weekend will also feature an exclusive Pop-up Shop and Gifting Suite for attending celebrities, social influencers and VIPs, as well as surprise musical performances by special guest artists.