Call tracking is an excellent tool to help your company analyze the return on investment for different types of ads. However, not all programs are created equal. Call Sumo customers often come to us after having experienced the frustration of other call tracking software. They also report not having received adequate support in implementing an effective call tracking program. Here are some common mistakes our customers have made before moving up to better things with Call Sumo:
Not understanding the full power of call tracking data
Your agents will have more successful calls when they know a customer’s history with your company as soon as the phone rings. Our program offers social media feeds, various call scripts to help close the deal, and much more. We also show you how to use them to your advantage.
An over-focus on call volume
When it comes to customer phone calls, quality matters much more than quantity. After all, calls that don’t convert to sales simply take up your agents’ time that you must compensate them for. While tracking call volume is helpful, determining which marketing efforts deliver the most qualified leads is essential.
Improper call routing
When used appropriately, call tracking metrics help to route each incoming caller to the most qualified agent to help him or her. Not taking advantage of this feature in tracking calls can result in unnecessary hold times, transfers, and customer frustration. People who experience too much of this will quickly become former customers.
Integrating call tracking with a weak CRM program
We recognize that Salesforce is a strong CRM program and that most of our customers prefer to use it. Unlike some of our competitors that claims seamless integration between Salesforce and their call tracking program, we actually deliver. We know you don’t have time and money to waste dealing with manual integration.
Not logging incoming calls into a CRM program automatically
Don’t make the mistake of investing in call tracking software and then not tracking every incoming call. It’s the only way you will get the most efficient data to help you plan future marketing campaigns.
These are just five common mistakes in tracking calls. Perhaps you have made several others that you’re hoping to avoid with Call Sumo. Even if you’re a first-time call tracking user, you can avoid costly trial and error by implementing our program from the start. Please contact us to learn more and request a demonstration.
