Many Hotels have a stunning, highly desirable location that draws travelers from multiple countries to their rooms and suites each year, but the unfortunate reality is that many popular locations have a peak season and an off-season.
You understandably want your Hotel’s occupancy rates to be as high as possible year-round rather than for only a few months out of each year. You may be wondering “how to market a Hotel during non-peak times of the year”. There are several online hotel marketing strategies that you can think about implementing soon to boost interest in your hotel in every season.
Create Remarkable Content With an Off-Season Twist
Many people will read fabulous stories about travel destinations to learn more before they decide where to go. Some people prefer to travel in the off-season because of decreased traffic at popular sites and because of money-saving offers that may be available.
However, you do need to make the destination sound desirable during the off-season. The best hotel marketing campaigns may include blogs or off-site articles that drive traffic to the hotel’s website.
For example, let’s take a look at this post “WHAT TO DO IN KOH SAMUI ON A RAINY DAY | INDOOR ACTIVITIES” published by the Beach Republic, a Beach resort on Koh Samui. Since weddings in Koh Samui are popular during the primary travel season, but Samui beach wedding bookings decline in the off-season.
The wet season might not be the ideal for hosting a wedding, but you can use your marketing to focus on some of the alternative indoor sites that can be used as a wedding and reception location in the event it rains.
Offer Sales and Discounts to Locals
You may largely appeal Imagery and Videos.
Regardless of how you choose to market your Hotel to locals or foreigners, you need to paint an incredible picture of what they may enjoy when they choose to stay in your hotel. Words are great, but a picture can easily leave a lasting impression in their minds.
Pictures and videos make it easier for them to visualize themselves relaxing at your resort or Hotel. Therefore, blogs, articles, social media marketing and more should incorporate graphic images that paint an attractive picture for potential guests.
Focus on the Last-Minute Traveler
If you want to know how to market a Hotel during the non-peak travel season, a smart idea is to focus on last-minute travel. Encourage people to take advantage of great rates and immediate availability. Talk about festivals and other events that will be taking place close to your Hotel in the next week or two.
Put together special packages that make vacation planning easy at the last minute. A direct email campaign or a social media campaign may be a cost-effective way to get the word out to potential travelers about your specials.
Think About Holiday Travel
Many people will travel during non-peak times over the holidays. This means that you should take advantage of the holiday travel season by explaining or illustrating how vacationers can spend their holidays in a non-traditional way by relaxing in your resort rather than fighting stressful traffic at malls, dealing with bothersome fights with the in-laws, and more.
Provide details about attractions and restaurants close to your hotel that they can explore during the holiday season, and paint a preferable alternative to the traditional holiday experience.
The best Hotel marketing campaigns are those that encourage specific groups of travelers to act in different ways. You may not appeal to long-term planners during this time of the year, but you may appeal to locals, those looking for a deal, or those who want a non-traditional holiday experience.
As you set up your next marketing campaign for the off-season, keep these tips in mind to enjoy fabulous results from your efforts.
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Credits
Wassana, a digital marketer at Andaman SEO. She likes blogging, using Social Media and traveling.
Are Morch is the founder and owner of Are Morch – Hotel Marketing Coach. Get more from Are on Facebook | Twitter | LinkedIn | Pinterest | Instagram| Podcast
