Infographic: The World’s Most Valuable Brands By Country In 2017

Infographic: The World’s Most Valuable Brands By Country In 2017

Apple has lost its mantle as the world’s most valuable brand, replaced by arch-nemesis Google, according to the latest Brand Finance data.

And when it comes to Australia’s most valuable brand, telco Telstra – valued at $US11 billion – takes the ticket according to an infographic of each nation’s most valuable brand produced by research firm Howmuch.net.

The infographic is based on the 2017 results of the annual Brand Finance Global 500 2017 report which you can read here.

final-brands-by-country-e36c

According to the Howmuch.net graph, Google is now the planet’s most valuable brand, worth an estimated $US109.5 billion.

Google has overtaken Apple, an honour it had held for the past five years before its value tumbled 27 per cent to be worth $US107.1 billion – $US2.5 billion less than Google’s current worth.

Samsung is second – the Korean brand worth an estimated $US66.2 billion – but again, remember this is based on per nation figures and Samsung would be lucky to make the top five in the US.

The third most valuable brand per country was Japan’s Toyota, worth a reported $US46.3 billion.




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]