We're focused on providing new ways for people to discover and connect with businesses through Messenger. One of these ways is through ads that take people directly into a Messenger conversation with businesses or brands that matter to them.

Starting today, we're rolling out Instagram as a new placement for click to Messenger ads to complement our existing Facebook click to Messenger ads. Instagram click to Messenger ads let you reach the people you care about on Instagram and engage with them on Messenger.

When someone clicks on an Instagram click to Messenger ad, it opens a conversation with your business. People will be sent to your Messenger content, which includes all the text, image and video messages that you set up when you created the ad.

Click to Messenger ads help to channel people's interests on Instagram into an active conversation with your business. They can be image, video or carousel ads, and they're available in Ads Manager, Power Editor and the API. You can also place click to Messenger ads on both Facebook and Instagram to extend your reach.

Businesses get real value from driving to Messenger conversations and experiences. Messenger offers scalability, and lets businesses and developers build unique, action-oriented experiences on the Messenger Platform or through live chat experiences.

Not only does Messenger have powerful capabilities—people are responding.

This new Instagram ad placement will start rolling out to businesses today and will be available to all businesses within the next few months. For more details on how to use click to Messenger ads, please explore our developer docs or visit the Ads Help Center.