Commentary
Can A Modern Brand Dance Like No One's Watching?
- by Mike Azzara , Op-Ed Contributor, March 23, 2017
I had one of those Deep Conversations with a colleague this week, about artificial intelligence’s potential impact on customer experience, brand authenticity, corporate purpose -- that kind of
thing.
I was talking to Reuben Webb, Stein IAS’ chief creative officer, trying to learn more about that global B2B agency’s “postmodern …
