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No advertising lives in a vacuum. Many great campaigns not only reflect the culture around them, they appropriate existing characters, real and fictional, and make them their own—using that borrowed equity to spark familiarity and interest, from which the brand can then create something entirely new.
DDB’s Myra Nussbaum chose two such campaigns—Apple’s “Think Different” from 1997, and Volkswagen’s “The Force” spot from 2011—when we sat down with her at One Show judging in March asked about about her favorite spots for our “Best
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