, Columnist
So Much for IBM's Bright Idea on Remote Work
The tech giant will regret forcing employees back to the office, as Apple will regret its massive new headquarters.
Nice office, but still. It's an office.
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We look to technology companies to build the economy of future. They supply the vision and the means to make us more productive and efficient, with tools like personal computers, smartphones and high-speed internet connections.
Tech companies are supposed to be the leaders. So it's surprising that two of the largest, IBM and Apple, are moving backward, preparing for office life in the decades ahead to look a lot like 2005. They are likely to be wrong.