Starbucks isn't the only company capitalizing on the wildly popular "unicorn" trend. It seems like everything these days is getting a mystical, magical, colorful makeover—including flowers.

Rainbow-colored roses, also called "kaleidoscope" and "Time to Celebrate" roses, have been around for a while, but recently some florist delivery services like Fleur Du Luxe have been touting them as rainbow "unicorn" roses, just in time for Mother's Day marketing campaigns. However, it seems people have a lot of mixed feelings about the trippy blooms.

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"I may be the only one who thinks this way, but there's nothing more beautiful than a rose in its own natural color's glory," one commenter wrote on Facebook. "Why can we not appreciate the colors of the roses as nature intended?" added another.

Still, others—including the many buyers who have turned these flowers into online bestsellers—can't get enough. "I need these flowers in my life," an Instagram user commented. "These have been around forever, but I'm glad to see they're making rounds with the unicorn fad," another wrote.

But whether you hate 'em or love 'em, you probably want to know how they're made. Apparently, it's a lengthy process that takes more than eight hours and a series of supplies. "The roses are placed in a unique—secret—substance, which is a combination of water and various dyes," a FTD Flowers representative told PopSugar. "The roses slowly absorb the dyed water the same way as they would naturally absorb water. Our unique process allows the horticulturist to pinpoint which petals receive each color of dye." The final product: "various colors being diffused throughout upward of 60 rose petals."

One thing's for sure—there's nothing subtle about them! So, perhaps consider your mother's tastes and preferences before sending her a bold bouquet of rainbow roses this Mother's Day.

(h/t New York Magazine)

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Jessica Leigh Mattern
Web Editor
Jessica Leigh Mattern is a web editor and writer who covers home, holiday, DIY, crafts, travel, and more lifestyle topics. Prior to working for Country Living, she wrote for several lifestyle and women’s magazines including Woman’s Day, Cosmopolitan, and Redbook