Many Apple Stores Set to Receive Overnight Makeover on May 16

MacRumors has learned that Apple is planning to quickly refurbish several of its retail stores after closing time on May 16, with the overnight transformations to be completed by the time each store reopens on May 17. These dates may slightly vary between now and May 20 depending on the store.

apple store new look
Older and smaller Apple Stores that have yet to be fully renovated with the company's next-generation retail design will receive new fixtures that mirror the updated look and feel as much as possible, according to a source. We're hearing this is a worldwide effort, and every older-generation store may be involved.

Apple plans to replace its existing accessory shelves in each store with what it calls the Avenue, as pictured above, a person familiar with the matter said. Apple will also be adding more "feature bays" to each store for displaying products and accessories, and new stools for the Genius Bar and other seating areas.

Here's how Apple described the Avenue when it opened its flagship Union Square store in San Francisco last year:

“The Avenue,” inspired by the window displays along a boulevard that dynamically change with the season. Avenue walls are interactive themed “windows” where Apple’s products and services come to life, from music, to creativity, apps, photography and more. New “Creative Pros,” Apple experts in creative arts, offer advice and expertise at each of the displays. Customers will also find “Only at Apple” products on the Avenue, a curated collection of third-party accessories.

Apple will significantly reduce the number of accessories it keeps on display on the sales floor, but it will still have ample stock in the back of the store, the person said. A customer interested in purchasing an accessory that isn't readily shelved can simply ask an employee, who will grab it from the back.

Apple has over 35 next-generation retail stores around the world, including locations in Brussels, Dubai, London, Mexico City, New York, Paris, San Francisco, and elsewhere. It has also fully updated and expanded many existing stores with the new look, but those larger renovations usually take several months.

Apple has 460 other retail stores, however, and this quick facelift will bring many of them closer in line with the newer aesthetics.

Top Rated Comments

filmantopia Avatar
91 months ago
I hope each store will now include an employee wearing a kilt.
Score: 33 Votes (Like | Disagree)
tempusthales Avatar
91 months ago
I guess the picture is from Scotland.
Score: 31 Votes (Like | Disagree)
Attirex Avatar
91 months ago
Kilts come equipped with dongles!
Score: 12 Votes (Like | Disagree)
killawat Avatar
91 months ago
As soon as I saw the kilt I knew this thread would deliver.
Score: 12 Votes (Like | Disagree)
kemal Avatar
91 months ago
I was all ready to deliver the usual snark about the Mac Pro delays. Screw it. Sell those skirts Angela.
Score: 6 Votes (Like | Disagree)
IbisDoc Avatar
91 months ago
"A customer interested in purchasing an accessory that isn't readily shelved can simply ask an employee, who will grab it from the back."


L.O.L.

Waiting for an employee is already a complete disaster.
Score: 5 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...