After nearly 20 years of trying and billions of dollars in investment, why are organizations are still struggling with cybersecurity? In fact, the problem seems to be getting worse, not better. Answering this question requires moving beyond a purely technical examination of cybersecurity. It’s true that the technical challenges are very real; we don’t know how to write bug-free code, for example. But if you look at the challenge more broadly, even if we resolved the technical issues, cybersecurity would remain a hard problem for three reasons: