This piece was created as a digital out of home ad for Sweet Hut bakery and cafe.
Sweet Hut bakery and cafe has a variety of bubble tea drinks available. Bubble tea is a fun remix to any type of drink. This concept focuses on the playful nature of bubble tea drinks and creates an interactive game with it. The game will replicate the challenge that every bubble tea drinker faces, trying to aim the straw perfectly in the center. Players will have to tap on the screen at the right moment to land the straw in the center. After the player completes the objective a small stop motion animation will play showing the drink disappearing, one boba at a time. The animation will end with the tagline “Good to the last pop!” to allude to the sound the boba makes when being sucked through the straw.