Mobile Vanguard Programme - Part 1 (Tantrum Zone)

In order to set the context for this series of articles, I am going to start this article by having you ask yourself one very simple question…

Q. Think back to this morning - ask yourself if you checked your mobile phone, and was it within the first 15 minutes of waking up?

I imagine the overwhelming response would be the majority of individuals will have; for many of whom it was actually the very first thing they did before getting out of bed! Guilty…

Mobile continues to be a game changer in everyday life. It empowers us to make quicker & more informed decisions; whether this be around shopping for your next holiday/purchase, or well and truly winning a debate with you partner (again guilty).

The true magic lies in it being instant, and exactly where I need to be - right there in my little pocket. For those of you who share similar character traits to myself, aka a complete and utter lack of patience, you will agree that we as consumers are both every businesses dream, though also tread the very fine line of becoming their worst nightmare.

In short - if advertisers get it right, we are impulsive and make snap purchases, but if we have to wait, we unleash an almighty tantrum and vow never to return to the site or brand again... EVER!

Luckily the likes of Google and a selection of only 10 agencies worldwide, one being Clickoo, are teaming up in the Mobile Vanguard Programme to educate and ensure that you and your business never fall into the consumer 'tantrum zone' again.

"only 10 agencies worldwide, one being Clickoo..."

Being multilingual PPC Experts coupled with this unique insight and unrivalled access to amazing optimsation tools (not yet been released to the market), are just one of the many benefits our client base have access to when they partner with us.

Fortunately for you, we will have more detail in our next article about exactly what the programme entails. I will however leave you with this one nugget on ‘Mobile User Top Dislikes’ which confirms the inevitable - we are impatient so take note!

If you are interested in gaining further insight into the topics we will be focusing on, or are interested in working with us then please contact us at hello@clickoo.eu