This document discusses 10 defining factors of strong organizational cultures according to Carroll Consulting: vision, roles, behaviors, empowerment, trust, development, recognition, relationships, collaboration, and leaders. It is argued that strong cultures inspire and motivate employees when these factors are present, leading to higher employee engagement, customer satisfaction, productivity, and other positive business outcomes. The key is for organizations to understand their unique culture in order to find people who will thrive and add value within that culture.