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Jackson and Wilson, Inc.

65 Enterprise- 3rd and 4th Floors

Aliso Viejo, CA 92656

May 2017

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Teens 50% of All Child Pedestrian Deaths

Traffic deaths are up 6 percent since 2010, pushing U.S. road fatalities to the highest level in a decade. However, the percentage increase in pedestrian deaths is far outpacing those on the road, jumping 25 percent from 2010 to 2015. Walkers on smartphones, bicyclists ignoring traffic rules – coupled with distracted driving – are a deadly combination.

Teens, who are much more likely to walk distracted with a mobile device, make up 50 percent of all child pedestrian deaths. Our recommendation: Spend a few minutes together with your kids and the tips in this newsletter!

More Cars, More Walkers and Bikes, More Distractions = Higher Traffic Deaths

PedestrianUse marked crosswalks: Eighty-two percent of pedestrian deaths occur outside the crosswalk.

According to the Governors Highway Safety Association (GHSA), almost 6,000 pedestrians were killed in 2016 in traffic accidents. In 2015, more than 800 bicyclists lost their lives in motor vehicle-involved crashes. Pedestrian deaths shot up 10 percent between 2014 and 2015, bicyclist deaths by 13 percent – both more than any other category of traffic-related fatalities, according to National Highway Traffic Safety Administration (NHTSA). 

The cause of this deadly trend has been greatly debated, with different groups pointing to a stronger economy and hence more cars on the road, more people walking to work or for recreation, and distraction due to the skyrocketing use of smartphone technology. Meanwhile, most efforts to prevent distraction are focused on motor vehicle drivers and passengers rather than pedestrians and bicyclists.
 

Teens Account for 25 Percent Increase in Pedestrian Deaths Over Past Five Years

Financial Abuse Biking fatalities have risen sharply for adults (especially men) 20 years or older since 1975. Click for large graph.

Even if a person is not behind a wheel, they can be at risk if walking while talking on a cell phone or listening to music through headphones. Among kids, teens account for 50 percent of all pedestrian deaths in the United States, and unintentional pedestrian traffic injuries are the fifth leading cause of fatalities for ages 5 to 19. Older teens have accounted for a staggering 25 percent increase in pedestrian injuries in the past five years. Over half of all adults have been involved in a distracted walking encounter.


Tips To Stay Safe

Walking or bicycling are healthy for both people and the environment. Perhaps that is why we’ve seen a 60 percent increase in commuter biking during the past decade. But while bicycle deaths among children have thankfully decreased by 88 percent since 1975, deaths among bicyclists age 20 and older have more than tripled. Here are a few safety tips to keep in mind that will increase your chances of arriving safely at your destination, whether on foot or by pedal!

  • Look left, right and left again before crossing the street
  • Make eye contact with drivers of oncoming vehicles to make sure they see you
  • Be aware of drivers even when you’re in a crosswalk; vehicles have blind spots
  • Don’t wear headphones while walking or biking
  • Never use a cell phone or other electronic device while walking or biking
  • If your view is blocked, move to a place where you can see oncoming traffic
  • Never rely on a car to stop
  • Only cross at designated crosswalks (82 percent of pedestrian fatalities occur outside crosswalks)
  • Wear bright and/or reflective clothing, especially at night
  • Always wear a helmet while biking
  • Walk in groups, if possible
  • Follow all traffic laws and road signs, and signal to turn
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