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Jewelry

Luxury watchmakers allot up to 50pc of marketing budget for digital

March 27, 2017

Promotional image for Chanel's J12 timepieces in white and black; digital has become a large part of watchmakers' strategies

 

By Sarah Jones

A reflection of the growing digital savvy of luxury clientele, new research from Digital Luxury Group finds that watchmakers’ Web sites saw record high traffic this past year.

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  1. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  2. La Mer appoints first male brand ambassador
  3. Ferrari forges racing partnership with HP
  4. Porsche named official electric vehicle of 2024 Met Gala
  5. Double-digit growth streak continues at Hermès
  6. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  7. Prada Group sees first quarter sales rise 16pc
  8. Nobu to open hotel, restaurant in East Cairo
  9. LVMH, CFDA launch Earth Week video series
  10. Sofitel leverages local ties in new campaign film
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