Tips for gaining outstanding press coverage
When looking to nab headlines, getting the piece in front of the right people as quickly as possible is crucial. Take these steps to get maximum exposure for your brand.
As you might imagine, a trending article is worth its weight in gold. Once the story was “hot,” other major publications—Huffington Post, Yahoo Finance and Tech Crunch, among them—began picking up the story and linking back to the original piece.
Related: 6 Ways to Go Mainstream and Develop Your Brand
New users began signing up to use our product, sharing their experiences on social media and their personal blogs. This compounded the effect even further. Thousands upon thousands of people recommended the service and bragged about their Search Score.
One of BrandYourself’s key takeaways from all this exposure underscored the importance of getting traction in the first few days. The more engagement with an article or other piece of content early on, the better. And when it comes to maximizing press, time is of the essence. An article’s lifespan is short—roughly 48 to 72 hours before it goes big or gets buried.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
