Why the Success of Marketing 3.0 Will Be Driven by Design

Customer-focused capabilities will help brands stand out

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The digital revolution has exploded over the last 20 years, and it’s created an incredibly interesting irony: The impact technology has on how products are planned, produced and promoted seems to be growing smaller, not bigger.

Erik KiaerIllustration by Alex Fine

That may sound crazy, but stay with me here. For most of history, innovation has been limited by what is possible from a very practical perspective: Simply, what do we know how to do? That is, until now.

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This story first appeared in the March 20, 2017, issue of Adweek magazine. Click here to subscribe.