Commentary
Do Consumers Want To Commune With Brands?
- by Aliza Freud , Columnist, February 13, 2017
For the many years that preceded social media, marketers relied mostly on engaging with their consumers in one-way communications. This included television, radio, direct mail, billboards etc.
Once social media came along, consumers had the opportunity to “talk back,” so to speak, and tell brands what they thought about their …
